Senior Editorial & Search Strategy Manager

Responsibilities

• Strategic & Creative Editorial Direction: Define the tone of voice and journalistic standards across web and app platforms, translating complex technical topics, search intelligence, and analytics into compelling stories for racing fans and digital-first newcomers.
• Next-Generation Search & Discovery (SEO & GEO): Architect Formula E's organic discovery strategy, leading traditional technical SEO alongside Generative Engine Optimisation (GEO) across emerging AI search platforms and LLM answer engines.
• Editorial Data & Funnel Performance: Take full accountability for editorial analytics, tracking engagement time, scroll depth, organic click-throughs, and LLM citation frequency (AI share of voice) to drive ticket conversion, app downloads, and CRM capture.
• Cross-Functional Search & AI Advisory: Serve as the internal centre of excellence for search, audience intent, and LLM behaviour, supplying real-time search intelligence to PR, Brand, Social, and Marketing teams.
• Audio IP, Syndication & Deep Reads: Oversee Formula E's podcast network, develop high-value deep-read features, and package editorial assets for third-party media partnerships, guest columns, and external syndication.
• Editorial Operations & Standards: Implement disciplined publishing processes, style guides, and fast-turnaround workflows to ensure digital platforms remain the definitive, fastest-moving source for Formula E news.
• People Leadership & Mentorship: Line-manage, mentor, and elevate the Editorial Executive, establishing clear development roadmaps and fostering a high-performance culture anchored in accountability and creative pride.

Requirements

• Senior Editorial Leadership: Significant progressive experience heading digital editorial desks, publishing platforms, or digital content strategies within sports, live entertainment, major media publishers, or global culture brands.
• Advanced SEO & GEO Mastery: Proven expertise in cutting-edge search strategies, going beyond standard keywords to include semantic search, LLM answer-engine optimisation (GEO), site taxonomy architecture, and technical audits.
• Data-Led Rigour & Commercial Acumen: High analytical comfort with a track record of translating data into actionable editorial strategies that increase dwell time, organic traffic, and ticket discovery.
• Discipline, Speed & Standards: A structured operator who thrives on clear workflows and fast turnarounds without compromising tone, accuracy, or journalistic standards.
• Holistic & Cross-Functional Thinking: Ability to view editorial as an engine powering the wider commercial ecosystem—driving PR pitches, social deep-links, app traffic, and commercial campaigns.
• Mentorship & Leadership: A mature people manager with a proven track record of coaching junior talent, driving team morale, and fostering a growth mindset.

Benefits

• 25 days' annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups