Social & Content Strategist

Responsibilities

• Building social and content strategies for a mix of clients, from local brands to national names
• Running and delivering comprehensive audits client organic social media presence
• Pitching for and winning social retainers from incoming leads
• Managing a steady stream of UGC content through a third party partnership, on behalf of our clients.
• Turning client briefs into clear content plans, calendars and campaign ideas
• Working closely with our designers, video team and animators to bring ideas to life
• Spotting trends early and knowing which ones are worth jumping on (and which aren’t)
• Tracking performance, pulling insight from the numbers and using it to make the next campaign better
• Presenting ideas to clients with confidence and a clear “here’s why”
• Helping shape FTW’s own social presence (yes, the memes count as work)

Requirements

• Experience creating and delivering social and content strategies, ideally in an agency
• A strong understanding of the main platforms, including Instagram, TikTok, LinkedIn, Facebook and YouTube
• The ability to back up creative ideas with data and audience insight - using AI workflows or social listening/audience insight tools.
• Great writing skills and a feel for brand tone of voice
• Confidence working with clients and juggling multiple projects
• A sense of humour and a genuine love of good creative
• Familiarity with social scheduling and analytics tools

Preferred

• Experience with paid social or influencer campaigns
• An interest in how AI is changing content creation

Benefits

• Employment Ownership Trust (EOT) tax-free company bonus scheme; flexible working; gym membership; regular team building events and socials.
• Career development plans & progression opportunities; learning and development programme; well-being programme.