Formula E logo

Formula E

Brand · Spectator Sports

2.9

Company overview

Net Zero Since Day Zero. The ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation. The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.
Founded in 2012
London, England, GBR
455 employees (97 in marketing)
www.fiaformulae.com
45% recommend to a friend
40% positive business outlook

Salaries

Typical salary range

£40,000 – £45,000

/ yr

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People

Founders

Ali Russell
Ali Russell
Chief Marketing Officer, Director of Media, New Business and Teams- Co Founder
LinkedIn
Alberto Longo
Alberto Longo
Co Founder and Chief Championship officer
LinkedIn
Jeff Dodds
Chief Executive Officer
LinkedIn

Marketing leadership

Ellie Norman
Chief Marketing Officer
LinkedIn
Alex Aidan
Alex Aidan
VP of Marketing
LinkedIn

Hiring contacts

Hayley Mann
Hayley Mann
Chief People Officer
LinkedIn
Emily Preece
Emily Preece
Recruitment Partner
LinkedIn

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -1.9% year over year

Funding

Total funding

$624.8K

Last raise

$521.3K

Series Unknown, 3 years ago

Funding history

Jan 2023

Venture Round Formula · $521.3K

Oct 2019

Seed Round Formula · $103.5K

Audience

Monthly website visitors
512.4K
Month over month-8.4%
Quarter over quarter-14.6%
Top sourceSearch (53.3%)
Ad budget per month$0.6
Average search rank49
Traffic source mix
Search
53.3%
Direct
37.8%
Referral
5%
Social
2.8%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

181.4K

12-mo growth

+9.6%

Monthly growth

+0.8%

News

Links

www.fiaformulae.comLinkedInCrunchbaseX (Twitter)
Glassdoor