Senior Digital Marketing Officer

Responsibilities

• Plan, deliver and manage activity across platforms including (but not limited to) paid social, paid search and performance max.
• Work across teams to create and deliver bespoke, insight-led campaigns, building digital confidence through collaboration.
• Manage external agency PPC delivery, working closely with internal teams to ensure campaigns are well-briefed and insight-led.
• Own campaign planning, budgets and digital decisions, collaborating with teams to deliver joined-up, insight-led journeys against shared objectives.
• Champion digital best practice and share learnings to support wider strategy and improve team processes.

Requirements

• Strong skills in end-to-end digital marketing across paid social media (such as Meta, LinkedIn, Spotify), Google and Bing.
• Confident in PPC optimisation and performance tactics.
• Confident digital project manager with the ability to work across channels and with diverse stakeholder teams.
• Proven experience growing and engaging audiences through a range of digital channels and tactics.
• Confident understanding of performance reporting and analysis, with proficiency in tools such as GA4, Semrush and Google Tag Manager
• Experience creating on-brand digital content using tools such as Canva, with the ability to develop clear, high-quality briefs for more complex creative.

Benefits

• Read about the benefits of working for us on our website.