Responsibilities

• Be our Senior Digital Marketing Executive, you'll build meaningful relationships with our stakeholders to create, develop, and manage engaging and informative digital content optimised for active social media channels.
• Lead the build and launch of our new website planning content, creating and optimising pages, and ensuring a smooth, on-time go-live.
• Own on-page and technical SEO at launch and beyond, working with our SEO partner to protect rankings through migration and grow organic visibility.
• Maintain the site post-launch, keeping content accurate, relevant and continuously optimised for conversion (CRO) and user experience (UX).
• Develop and execute multi-channel digital campaigns across paid search (PPC), paid social, display and organic, aligned to occupancy and enquiry targets.
• Manage day-to-day relationships with our paid search and SEO agencies, ensuring work is aligned to strategy, budget and timelines.
• Plan, execute and optimise organic and paid social across Facebook, Instagram and LinkedIn, keeping content on-brand and platform-appropriate for each home.
• Create high-quality digital assets for web, social and campaigns, maintaining a consistent brand tone and visual style across every touchpoint.
• Continuously test new tools and approaches, ensuring quality, brand consistency and GDPR compliance throughout.
• Track performance across the funnel using Google Analytics and ad platforms traffic, engagement, conversion, cost per enquiry and return on ad spend.
• Provide regular performance reports with clear, actionable recommendations, and use insight to improve lead generation and conversion at every stage.
• Conduct competitor and market analysis to spot emerging trends and growth opportunities within the care sector.

Requirements

• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
• Hybrid with travel to our offices in Luton 2-3 days a week and will require regular travel to our sites as and when needed.
• Essential
• Proven experience in a digital marketing role spanning website management, SEO, paid media and content.
• Hands-on experience building and optimising websites (WordPress or similar CMS) and managing or supporting a website launch or migration.
• Strong working knowledge of SEO, SEM/PPC and paid social.
• Confident using AI tools to work faster and smarter, with an appetite to keep learning as the technology evolves.
• Data-driven approach, with confidence in Google Analytics, Meta Business Suite and campaign reporting to make decisions and demonstrate ROI.
• Excellent copywriting and proofreading skills, with a sharp eye for brand and detail.
• Strong organisational skills and the ability to manage multiple projects and deadlines at once.

Preferred

• Experience managing agency relationships and marketing budgets.
• Understanding of CRO and UX principles.
• Hands-on experience with AI tools such as Claude, including using them to streamline content, research and reporting.
• Experience with marketing automation and CRM tools.
• Creative, proactive and energised by digital innovation.

Benefits

• Competitive annual salary.
• 33 days annual leave (inclusive of bank holidays)
• Access high street discounts and money saving tips via our mobile friendly benefits platform
• Workplace pension.
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus - up to £750 per referral*