Senior Customer Marketing Manager ( 9 month FTC)

Responsibilities

• Building the Customer Growth Strategy: Creating the customer marketing plan from scratch, with upsell and cross-sell as the main commercial focus.
• Setting Priorities and Managing Investment: Establishing priorities, managing budgets and reporting progress against agreed customer marketing and revenue goals.
• Driving Adoption, Upsell and Cross-Sell: Creating lifecycle campaigns and customer journeys that help customers understand and adopt relevant Breathe modules and features.
• Using Customer Insight: Combining customer needs, product usage and commercial opportunity to shape messages, audiences, channels and offers.
• Testing What Works: Working with Product Marketing and Customer Success to test campaigns, messages, channels and offers, then improving them based on results.
• Supporting Retention and Reducing Churn: Using customer engagement and adoption signals to identify opportunities early, creating education and adoption programmes and supporting customers who are underusing the platform or at risk of disengaging.
• Supporting the Wider Group: Helping identify when ELMO may be a better fit for a customer, protecting the wider group where appropriate.
• Owning the Customer Communications Calendar: Acting as the single owner of what customers hear from Breathe and when, coordinating across Marketing, Product Marketing, Customer Success and Sales.
• Managing Communication Priorities: Setting clear rules for frequency, audience and prioritisation, and making sensible trade-offs when campaigns compete for the same customers.
• Building Advocacy Foundations: Identifying review, testimonial and case study opportunities and turning customer proof into valuable content with Product Marketing and Brand & Content.

Requirements

• - At least four years’ experience in customer marketing, lifecycle marketing, retention marketing or a related B2B SaaS role.
• - Experience creating customer marketing programmes that support upsell, cross-sell, adoption or revenue growth.
• - Experience working with customer data, product usage or engagement signals.
• - Experience partnering closely with Customer Success, Product Marketing, Sales and wider Marketing teams.
• - Experience in HR software, people technology or B2B SaaS.

Preferred

• - At least four years’ experience in customer marketing, lifecycle marketing, retention marketing or a related B2B SaaS role.
• - Experience creating customer marketing programmes that support upsell, cross-sell, adoption or revenue growth.
• - Experience working with customer data, product usage or engagement signals.
• - Experience partnering closely with Customer Success, Product Marketing, Sales and wider Marketing teams.
• - Experience in HR software, people technology or B2B SaaS.

Benefits

• Salary on offer is between £60,000-£65,000 ( pro-rated for the 9 months)
• Flexible working – 50% office based & core hours are 10am to 3.30pm
• 25 days holiday (+ 1 extra after 3 years!) PLUS Your Birthday off!
• UK Bank holidays + Christmas Eve and New Years Eve afternoons off!
• Dog friendly office – because furry co-workers make everything better!
• Private medical insurance (PMI) - with enhanced mental health, dental & optical coverage via AXA
• Employee Assistance Programme – Support when you need it
• Life Insurance – 2 x salary & Matched pension (5%) – because the future matters
• 2 x volunteer days per year – give back to causes that matter to you
• Access to Mintago – Exclusive financial wellbeing through discounts and expert advice