Senior CRM Strategist Planner – Client Success Team

Responsibilities

• Proactively identify client challenges and unmet needs, turning them into new briefing opportunities
• Partner with our analytics, technical and client teams to turn customer, behavioural and performance data into clear, actionable strategy
• Develop CRM and customer engagement strategies, customer journeys, lifecycle and contact strategies, and communications frameworks, and support their execution
• Build targeting strategies and measurement frameworks that improve CRM effectiveness and inform optimisation
• Present recommendations confidently to senior client audiences through clear, compelling visual outputs
• Contribute to pitches and new business, helping shape the CRM strategy and strategic story, and run or contribute to client growth initiatives such as business reviews, audits and ideation workshops
• Help build and shape Plinc's strategic function, championing strategic thinking across teams, a genuine opportunity to leave your mark as the function grows

Requirements

• A minimum of 5 years' working in a CRM strategy role, or demonstrable expertise in this area
• Experience/familiarity with Marketing technology and automation platforms (SCV, CDP)
• Web analytics/personalisation tools
• BI tools
• Demonstrable experience delivering CRM and customer strategy for clients, from customer journeys and lifecycle strategy to segmentation, targeting and contact strategy
• Strong data planning and analytical skills, comfortable collaborating with analysts and data scientists to turn data into actionable strategy
• A solid understanding of measurement, experimentation and test-and-learn approaches
• A proactive, curious mindset, with a track record of spotting client challenges and opportunities beyond the original brief
• Strong visual storytelling skills and the confidence to present to and build trusted relationships with senior clients, including constructively challenging established thinking
• Experience contributing strategic thinking to pitches and new business

Benefits

• Salary Range: £65,000-£75,000 (FTE)
• Bonus scheme
• 25 days paid annual leave (FTE), buy/sell scheme + additional days for long service
• Hybrid working
• Flexible working practices
• Ongoing Training & Development
• Health & Wellbeing package
• Financial Health (pension, life assurance, etc.)
• Employee Assistance Programme
• Team & Company Socials