Senior Consultant, SEO & GEO

Responsibilities

• Developing and delivering the P&O Cruises SEO & GEO roadmap to increase organic visibility, qualified traffic and commercial performance.
• Identifying, prioritising and resolving technical SEO challenges across the digital estate, improving site performance, search visibility and conversion.
• Analysing organic search performance, customer behaviour and website traffic to provide actionable recommendations.
• Embedding SEO best practice across campaigns, content, site optimisation and customer acquisition activity while leading external agency relationships
• Leading the optimisation of both traditional organic search and emerging Generative Engine Optimisation (GEO) opportunities across the P&O Cruises digital estate.
• Providing SEO expertise, guidance and education to stakeholders across Marketing, Commercial, Digital and Technology teams.
• Driving continuous improvement through competitor analysis, industry developments, search engine updates and emerging AI search technologies.
• Collaborating with agency partners and internal teams to deliver authority-building, digital PR and organic growth initiatives.

Requirements

• Proven experience developing and delivering successful SEO strategies that improve organic traffic, rankings and conversions.
• Strong technical SEO expertise, including site audits, indexing, crawlability, site speed and Core Web Vitals.
• Proficiency with SEO and analytics tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush and Screaming Frog.
• Strong project and stakeholder management skills, with experience working across Content, Marketing, Product, Technology and external partners.
• Experience delivering authority-building, digital PR and link-building strategies to improve organic visibility and website performance.
• Knowledge of emerging AI search technologies, Generative Engine Optimisation (GEO) and evolving search behaviours.

Preferred

• A strategic and commercially focused mindset, with the ability to translate SEO and GEO opportunities into clear business outcomes.
• Strong analytical and problem-solving skills, using multiple data sources to identify issues and recommend effective solutions.
• A collaborative and influential approach, with the confidence to provide expert guidance and communicate complex insights clearly.
• Curiosity and a continuous improvement mindset, keeping pace with search engine updates, AI search trends and evolving SEO best practice.
• The ability to influence and lead through expertise, building strong relationships and driving outcomes across multiple stakeholder groups without direct management responsibility.

Benefits

• Employee Discounted Cruising plus Friends and Family offers
• Annual bonus
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Recognition scheme with prizes and awards
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Company paid Health Cash Plan and health assessment
• In-house Occupational Health help and access to digital GP