LeoVegas UK

Senior Commercial Executive - Player Value & Loyalty

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Execute and optimize gaming campaigns by turning customer data into precise targeting and messaging, coordinating cross-team launches, and turning learnings into iterative improvements.

  • Campaign orchestration: plan and adapt week-by-week activations across Gaming, ensuring timely execution and regulatory compliance.
  • Data-driven targeting: translate customer insights into segmentation, messaging, and performance improvements against KPIs.
  • Learning loop: document results, share insights with stakeholders, and guide test-and-learn efforts to lift commercial impact.

Job Description

  • Supporting the delivery of the week-by-week marketing communications plan, ensuring timely execution across the Gaming vertical for covert campaigns, FTP and Loyalty.
  • Preparing campaign briefs aligned to commercial goals and customer segmentation strategies.
  • Collaborating with CRM Delivery to ensure accurate and timely launch of campaigns.
  • Monitoring campaign performance and working with Analytics to report on impact against KPIs such as NGR, ARPU, and Active Days.
  • Using customer data and insights to refine targeting and messaging strategies.
  • Maintaining the campaign planner, while proactively adapting plans based on performance, trading activity, and customer trends.
  • Assisting in test-and-learn initiatives to drive campaign effectiveness and commercial returns.
  • Working closely with other marketing teams to ensure promotional alignment and relevant targeting.
  • Ensuring all products and rewards adhere to regulatory standards.
  • Documenting campaign learnings and sharing key insights with relevant stakeholders.

Marketing Team

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