Responsibilities

• Build and schedule email and app marketing campaigns in line with the CRM and wider marketing calendar.
• Support the delivery of newsletters, promotional campaigns, loyalty communications and customer lifecycle communications.
• Create email audiences and segments based on agreed campaign requirements.
• Support customer segmentation to ensure relevant and targeted communications are delivered to the appropriate audiences.
• Carry out campaign QA and testing to ensure emails are accurate, correctly displayed and functioning before deployment.
• Testing of subject lines, content and campaign approaches.
• Email content creation, including copy, subject lines, calls-to-action and campaign content.
• Work with the eCRM & Loyalty Manager to build and maintain automated customer journeys.
• Support email data uploads and data preparation where required.
• Ensure all campaigns are delivered in line with brand guidelines and CRM best practice.

Requirements

• Experience in a marketing, email marketing, CRM or digital marketing role.
• Experience using an email marketing or CRM platform.
• Experience building and sending marketing campaigns.
• Strong copywriting and communication skills.
• Experience using Excel and other Microsoft Office programmes.
• Excellent attention to detail.
• Ability to manage multiple tasks and deadlines.

Preferred

• Experience with customer segmentation and audience creation.
• Experience supporting loyalty programmes or customer retention activity.
• Experience with app marketing or push notifications.
• Experience within hospitality, leisure, retail or another customer-focused industry.
• Basic understanding of customer data and campaign performance reporting.

Benefits

• Celebrate your birthday with an extra paid holiday.
• Build your future with support from our development programmes.
• Take the time you need to rest and recharge; Paid Breaks are on us.
• Enjoy 50% off food at any of our Inns
• Relax with a stay at any of our Inns during January, February, and March for just £1.
• Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
• Experience a spontaneous trip away with £50 on same day bookings
• It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
• 24/7 confidential support is always there when you need it with our Employee Assistance Programme
• Contribute to a company that gives back through our Give-inn back scheme