Senior Digital Marketing & Loyalty Lead

London, UK (Hybrid)

£48K/yr – £58K/yrSenior LevelContract

Posted 2 weeks ago

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Job Summary

Own a global loyalty and rewards program with regional adaptation, driving signups, omnichannel campaigns, and AI-friendly visibility while balancing budget, compliance, and ethics integration.

  • Ownership: Lush Club strategy, global rollout, and regional enablement across markets and franchisees.
  • Growth & Experience: App signups, wallet rollout, exclusive rewards, and in-store activations across digital and physical touchpoints.
  • Governance: Budget, legal/compliance, and ethical charter alignment with Earthcare initiatives.

Job Description

Responsibilities

  • Lush Club & Rewards: Day-to-day running of the programme, programme enhancement, strategic localisation, and future global planning
  • Lush Wallet: Further global rollout
  • Reward Restructuring: Evaluating and managing the potential transition from the £3 App Incentive to a % off model (to protect profit margins), alongside general maintenance and support
  • Scope ways in which the Lush Club loyalty program and its member promotions can be visible in agentic commerce and to AI agents to future-proof the program
  • Strategic Oversight: Define the future roadmap for Lush Club, ensuring central strategies are adapted effectively for regional markets and partner franchisees.
  • Ethics & Values Alignment: Partner with the Earthcare team to integrate Lush’s ethical charter and closed-loop recycling initiatives into global promotions.
  • Budget & Compliance Management: Oversee global loyalty budgets and act as a key stakeholder for ongoing legal/compliance maintenance of Lush Wallet.
  • App & Sign-Up Growth: Work with Regional Leads to launch engaging initiatives that drive loyalty sign-ups, app downloads, and store-floor excitement.
  • Omnichannel Experiences: Develop campaigns that unify digital touchpoints and retail stores, partnering with Anchor flagship shops for exclusive in-store activations.
  • Rewards Creation: Ideate and deliver exclusive rewards, early access launches, product drops, and experiences that delight loyal customers.

Preferred

  • Experience leading, managing, and scaling global digital marketing and customer loyalty/rewards programmes.
  • Omnichannel & Retail Engagement: Experience driving customer acquisition, app downloads, and engagement across both digital platforms and physical retail environments.
  • Global Strategy & Localisation: Ability to adapt central global strategies for local international markets and franchisee networks while maintaining core brand consistency.
  • End-to-End Campaign & CRM Management: Hands-on experience briefing, creating, executing, and tracking marketing campaigns with CRM and digital tech teams.
  • Data & Performance Reporting: Skilled in using data insights to monitor programme success, build monthly performance reports, and present findings to senior leadership and global teams.
  • Cross-Functional Collaboration: Strong stakeholder management skills with experience partnering across Tech, CRM, Legal, Finance, PR, Design, and Supply Chain.
  • Digital Product & Compliance Operations: Familiarity with digital wallet mechanics, app features, stock/inventory coordination for rewards, and ensuring legal compliance.

Benefits

  • 25 days holiday plus bank holidays
  • 6 months of full pay for parental leave (primary caregiver must qualify for SMP)*
  • Enhanced paternity leave*
  • Bonus scheme
  • Day off for weekday birthdays
  • Holiday purchase scheme
  • 50% discount on Lush products and spa treatments
  • Cycle to work scheme
  • Discounted rail and bus season tickets
  • Employee assistance programme
LUSH logo

LUSH

Since establishing in 1995 in Poole, Dorset, Lush has been driven by innovation and its ethics.Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, we place emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.We currently operate in 52 countries with 928 global shops. Through our separate business divisions we invent, manufacture and sell our handmade products direct to our customers through our own shops and online. The fact that we make all our products by hand is something we are really rather proud of!Lush is 10% Employee Owned since 2017 and our people are the heart and soul of our business. In the UK we currently have offices located in Poole, Dorset and Soho, London.

Founded in 1995
Poole, England, GBR
3.5K employees (359 in marketing)

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$24.7K
Traffic Source Mix
Search
58.2%
Direct
26.2%
Referral
7.2%
Social
2.6%
Paid
0.8%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
238 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

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