Responsibilities

• Supporter journey mapping: lead the development and optimisation of end-to-end digital supporter journeys across multiple touchpoints, ensuring communications are personalised, engaging, data-led and aligned to supporter needs.
• Lifecycle marketing and automation: design and deliver data-led retention, upselling and reactivation campaigns that increase supporter engagement, income and lifetime value.
• Segmentation and personalisation: develop audience segmentation strategies and personalised communications using behavioural, transactional and demographic data to improve relevance and performance.
• Income growth: work with fundraising teams to develop digital campaigns that drive donations, regular giving and long-term supporter value.
• Performance insight and optimisation: use data and a test-and-learn approach to analyse performance, spot opportunities and deliver data-led recommendations/ reports that increase engagement, income and supporter loyalty.
• Copywriting and content development: create compelling communications for email, SMS, WhatsApp and other digital channels that inspires action and strengthens supporter relationships.
• Platform management: manage the relationship with our email service platform, ensuring they deliver value, innovation and best practice.
• Stakeholder management: work collaboratively with fundraising, services, digital, communication and central teams to develop integrated supporter experiences and shared objectives.
• Compliance and governance: ensure all activity complies with GDPR, fundraising regulation and organisational policies relating to data and supporter communications.
• Leadership and collaboration: support, coach and develop team members while contributing to a collaborative, high-performing and innovative team culture.

Requirements

• Proven experience delivering successful email marketing, lifecycle, retention or automation marketing programmes.
• Strong experience using supporter or audience data to develop segmentation, personalisation and engagement strategies.
• Demonstrable success in driving measurable improvements in engagement, income, retention or supporter value.
• Excellent analytical skills, with experience interpreting campaign performance data and translating insight into action.
• Strong copywriting skills, with the ability to create compelling communications that motivate audiences to engage, donate or take action.
• Understanding of data management best practice, GDPR, and compliance requirements.
• Experience developing testing frameworks including A/B testing, audience experimentation and optimisation programmes.
• Experience leading, coaching and developing team members.
• Strong stakeholder management skills, able to influence and collaborate with colleagues across multiple teams.
• Experience managing external suppliers, agencies or technology partners.

Benefits

• A generous annual leave entitlement of 29 days PLUS bank holidays.
• As part of our commitment to staff wellbeing, you’ll receive a paid annual Wellbeing Day to use however you choose, supporting a healthy balance between work and life.
• Gain professional qualifications with excellent training, and development opportunities.
• Flexible maternity, adoption, and paternity packages.
• A pension with a up to a 7% employer contribution rate. Plus, if you pay in to the pension you will receive life assurance cover.
• Blue Light Card eligibility with 15,000 discounts from national retailers.