Senior Campaign Manager

Responsibilities

• Own the annual campaign roadmap and deliver integrated campaigns that support growth, engagement, conversion and pipeline objectives.
• Translate business priorities into multi-channel plans across content, email, paid social, webinars, events, sales enablement and digital activity.
• Create coordinated campaigns and audience journeys with Product Marketing, Content, Brand, Events, Sales and Marketing Operations.
• Manage timelines, segmentation, targeting, lead management and optimisation, using data, insight and testing to improve performance and efficiency.
• Evolve the campaign measurement framework and report clearly on engagement, influence, conversion, return on investment and commercial contribution.
• Coach Campaign Managers and Marketing Consultant colleagues, promoting consistency, high standards and effective campaign practice.

Requirements

• Bring strong B2B campaign management, demand generation or growth marketing experience.
• Plan and execute integrated campaigns across multiple channels, audiences and stages of the customer journey.
• Commercial mindset and understand how marketing contributes to engagement, conversion, pipeline and revenue outcomes.
• Be able to Lead complex projects involving multiple stakeholders, competing priorities and deadlines.
• Use analytics, insight and experimentation to improve campaign effectiveness and guide investment decisions.
• Motivated to produce differentiated, compelling work that stands out in traditional financial services.
• Financial services, fintech, software as a service or another complex B2B environment, including an understanding of financial promotions governance or regulated marketing requirements.
• CRM, marketing automation, lead management or lifecycle marketing programmes, plus account-based marketing, strategic account programmes or sales activation.
• Using AI, automation or modern marketing technology to improve planning, execution or reporting, and working closely with product marketing, sales or customer-facing teams.

Benefits

• There’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
• When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.