Company overview

Our ambition is to be the UK’s leading Wealth and Investments group.At Aberdeen, we believe investing is about more than numbers – it’s about helping people shape their futures. Whether they're starting out, planning for retirement, advising others, or managing large portfolios, we partner with our customers and clients to ensure they have the tools and insight they need to navigate an ever-changing world.Aberdeen – enabling our clients to be better investors.
Edinburgh, Scotland, GBR
5.5K employees (126 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -0.8% year over year

Funding

Total funding

$11.2M

Last raise

$5.6M

Post IPO Equity, 11 months ago

Funding history

Apr 2025

Post IPO Equity Aberdeen · $5.6M

Apr 2024

Post IPO Equity Aberdeen · $5.1M

Apr 2022

Post IPO Equity Aberdeen · $464K

Audience

Monthly website visitors
81.2K
Month over month-9.7%
Quarter over quarter+64.3%
Top sourceDirect (58.5%)
Ad budget per month$0.0
Average search rank46.6
Traffic source mix
Direct
58.5%
Search
32.2%
Referral
7.6%
Social
1.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

195.2K

12-mo growth

Monthly growth

+0.9%

News

Links