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Aberdeen

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  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Our ambition is to be the UK’s leading Wealth and Investments group.At Aberdeen, we believe investing is about more than numbers – it’s about helping people shape their futures. Whether they're starting out, planning for retirement, advising others, or managing large portfolios, we partner with our customers and clients to ensure they have the tools and insight they need to navigate an ever-changing world.Aberdeen – enabling our clients to be better investors.
Edinburgh, Scotland, GBR
5.5K employees (126 in marketing)
www.aberdeenplc.com

Salaries

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People

Founders

Mabel Wong
Mabel Wong
Chief of Staff to Global CEO, Investments
LinkedIn
Olivia Brindley (nee Coy)
Olivia Brindley (nee Coy)
Chief of Staff - CEO
LinkedIn
Lynn Warren
Lynn Warren
Head of CEO Office
LinkedIn

Marketing leadership

Max Rothery
Max Rothery
CMO
LinkedIn
Colin MacLeay
Colin MacLeay
Head of Marketing Performance & Operations
LinkedIn

Hiring contacts

Tracey Hahn
Tracey Hahn
Chief People Officer
LinkedIn
Samantha Fountain
Samantha Fountain
Head of HR Regulations
LinkedIn

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$11.2M

Last raise

$5.6M

Post IPO Equity, 11 months ago

Funding history

Apr 2025

Post IPO Equity Aberdeen · $5.6M

Apr 2024

Post IPO Equity Aberdeen · $5.1M

Apr 2022

Post IPO Equity Aberdeen · $464K

Audience

Monthly website visitors
81.2K
Month over month-9.7%
Quarter over quarter+64.3%
Top sourceDirect (58.5%)
Ad budget per month$0.0
Average search rank46.6
Traffic source mix
Direct
58.5%
Search
32.2%

News

Archax launches Pool Tokens – funds comprising tokenized funds – on Hedera
Sep 10, 2025 • Ledger Insights - blockchain for enterprise
Analysis-Anglo-Teck proposed merger could break mining consolidation deadlock
Sep 9, 2025 • Investing.com
Thames Water creditors outline £20.5bn investment aims under rescue plans
Sep 3, 2025 • London Evening Standard

Links

www.aberdeenplc.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Richard Smith
Richard Smith
Head of Growth and Digital
LinkedIn
Maria-Magdalena Lambreva-MacPhee
Maria-Magdalena Lambreva-MacPhee
Head of Marketing - Finimize
LinkedIn
Sinead McGurk
Sinead McGurk
Head of Product Marketing
LinkedIn
Pauline Bush
Pauline Bush
Head of Marketing - Investments
LinkedIn
Elaine Thow
Elaine Thow
Head of HR - Functions and Technology
LinkedIn
Headcount -0.8% year over year
Referral
7.6%
Social
1.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

195.2K

12-mo growth

—

Monthly growth

+0.9%

Open positions2 open marketing positions

Aberdeen logo

Corporate Communications Manager 7 Month FTC

Aberdeen

London, UK (Hybrid)

In-houseFull-timeSenior level
3 months ago
Aberdeen logo

CRM Data Scientist

Aberdeen

City of Edinburgh, Edinburgh, UK (Hybrid)

In-houseFull-timeMid level
5 months ago

Aberdeen insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Edinburgh, Scotland
Employees
5001-10000
Flat last 12mo
Marketing team
126
2% of company
2 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 0.8%
LinkedIn headcount is mostly flat at 0.8% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months · Recently funded
Trend
2023-02-27 -> 2026-02-09
Headcount (12 months)
-0.8%
Last funding round
11 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
81.2K
Month over month-9.7%
Quarter over quarter+64.3%
Top sourceDirect (58.5%)
Traffic source mix
Direct
58.5%
Search
32.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 1.4K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+148
Ad budget per month
$0.0
Average search rank
46.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

195.2K

12-mo growth

—

Monthly growth

+0.9%

Job openings

Shows open jobs, growth, and role changes.

Main result
37 open jobs
Open jobs trend: —
Trend
2025-05-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Operational Taxes Manager

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 3.3 years.

Founder or CEO

Saved founder and CEO profiles.

Mabel Wong
Mabel Wong
Chief of Staff to Global CEO, Investments
Olivia Brindley (nee Coy)
Olivia Brindley (nee Coy)
Chief of Staff - CEO
Lynn Warren
Lynn Warren
Head of CEO Office

Marketing team size

Shows saved marketing team size.

126
2% of the company • 2 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Tracey Hahn
Tracey Hahn
Chief People Officer
Samantha Fountain
Samantha Fountain
Head of HR Regulations
Elaine Thow
Elaine Thow
Head of HR - Functions and Technology

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 126.

Funding

Shows saved funding data.

Total funding
$11.2M
Last raise
Post IPO Equity
11 months ago
Funding details
Amount raised
$11.2M
Last round
Post IPO Equity
Last fundraise
11 months ago

News

Shows saved company news.

Archax launches Pool Tokens – funds comprising tokenized funds – on Hedera
Sep 10, 2025 • Ledger Insights - blockchain for enterprise
Analysis-Anglo-Teck proposed merger could break mining consolidation deadlock
Sep 9, 2025 • Investing.com
Thames Water creditors outline £20.5bn investment aims under rescue plans
Sep 3, 2025 • London Evening Standard

Marketing leadership

Shows saved marketing leaders.

Max Rothery
Max Rothery
CMO
Colin MacLeay
Colin MacLeay
Head of Marketing Performance & Operations
Richard Smith
Richard Smith
Head of Growth and Digital

CMO profiles

Shows saved CMO-level marketing leaders.

Max Rothery
Max Rothery
CMO
7.6%
Social
1.1%
Paid referral
0.6%
Maria-Magdalena Lambreva-MacPhee
Maria-Magdalena Lambreva-MacPhee
Head of Marketing - Finimize
Sinead McGurk
Sinead McGurk
Head of Product Marketing
Pauline Bush
Pauline Bush
Head of Marketing - Investments