Senior B2B Campaign Contractor

Responsibilities

• Take ownership of selected client accounts and campaign workstreams, from initial brief through to planning, delivery, optimisation and reporting
• Build and shape B2B campaign approaches across demand generation, ABM and paid media, including media planning, partner recommendations and ensuring activity connects back to target accounts, pipeline and sales
• Manage day-to-day delivery across client calls, publishers and partners, timelines, actions, budgets, scope and quality control across plans, decks, reports and other client outputs
• Own campaign performance and reporting, turning data into useful insight and clear recommendations rather than simply presenting numbers back
• Be comfortable with the operational side of campaign delivery, including Convertr, lead flow, campaign tracking, data QA and making sure campaigns are set up and running as they should
• Be commercially switched on, with a clear understanding of margins and scope, spotting issues early, challenging where needed and identifying sensible opportunities to strengthen existing client programmes
• Use AI naturally as part of the role for research, analysis, reporting, first drafts, data interrogation and improving the speed and quality of the work

Requirements

• Experience across demand generation, ABM and paid media
• A good understanding of media planning and working with publishers and specialist partners
• Strong analytical and reporting skills, with the ability to turn campaign data into useful recommendations
• Commercial awareness and confidence managing budgets, scope and client expectations
• Excellent attention to detail and high standards of client delivery
• The ability to manage multiple priorities and workstreams independently
• Confidence using AI tools as part of day-to-day campaign and client work