Responsibilities

• Own the campaign calendar including planning and prioritisation.
• Build, execute and optimise cross-channel campaigns across email, SMS and other owned channels.
• Manage campaign set up, QA, deployment and post campaign analysis.
• Monitor CRM performance across key metrics including open rates, click through rates, conversion, retention and repeat purchase.
• Line manage at least one CEP executive, setting their targets and development plan
• Work with the Automation Manager on audience segmentation and targeting where you’ll be jointly accountable for getting the right message to the right audience.
• Support a test and learn approach, running A/B tests to improve messaging, cadence and channel performance.
• Use customer and campaign insight to recommend improvements to drive additional engagement and revenue
• Work with CRM platforms and tools to ensure accurate execution, data hygiene and audience targeting.
• Support the maintenance of customer data quality, segmentation and preference management.

Requirements

• 4–6 years CRM or lifecycle marketing experience
• Hands on experience delivering campaigns across email, SMS and/or push notifications.
• Experience working with CRM or marketing automation platforms (e.g. Braze).
• Strong understanding of customer segmentation, lifecycle journeys and personalisation.
• Experience mentoring or managing junior staff
• Experience analysing campaign performance and translating insight into practical improvements.
• Familiarity with GDPR, consent management and data privacy requirements.

Preferred

• Experience within D2C, ecommerce or regulated environments is beneficial but not essential.

Benefits

• Access to Salary Extras, our employee benefits platform offering hundreds of retail discounts, cashback offers, wellbeing support and a range of lifestyle perks.
• Funded training
• Enhanced Maternity & Paternity
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
• Health & Wellbeing benefits
• Free electric car chargers on site
• Staff discount
• Sick Pay Scheme
• Blue light card membership is available
• Free seasonal flu vaccination