Responsibilities

• Take the lead on the planning, development and execution of integrated B2B marketing.
• Take ownership of marketing’s contribution to top-of-funnel growth, developing campaigns designed to reach new prospective partners, generate qualified leads and create opportunities for the Sales team.
• Translate strategic objectives into clear campaign plans, defining audiences, propositions, messaging, channels, deliverables and measures of success.
• Develop campaigns for both our established Higher Education market and priority growth markets, including charities, local authorities and other organisations distributing financial support and payments.
• Work closely with Sales to define priority audiences and accounts, understand commercial priorities and develop campaigns that move prospects from initial awareness and engagement towards meaningful commercial conversations.
• Manage campaigns from concept through to execution, ensuring activity is delivered to a consistently high standard and to agreed timescales.
• Work with the Marketing Director to prioritise activity and ensure marketing resources and investment are focused where they can have greatest impact.
• Content and copywriting
• Take the lead in developing compelling, audience-led content and copy across JS Group and Aspire.
• Write and edit high-quality content for email, social media, websites, landing pages, thought leadership, reports, case studies, sales collateral, presentations, events and print.

Requirements

• Strong experience in a B2B marketing, campaign or content-led marketing role.
• Experience marketing to universities, charities/not-for-profit organisations, local authorities/public sector organisations.
• Demonstrable experience of planning and delivering integrated campaigns from concept through to measurement.
• Exceptional copywriting, editing and proofreading skills, with the ability to adapt tone, proposition and messaging for different audiences and channels.
• Experience developing propositions, messaging and content that support wider commercial objectives and customer journeys.
• Strong project management skills and the ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
• Experience using data and insight to evaluate and optimise marketing activity.
• Confidence working with marketing technology such as CRM, email marketing, social media and campaign management platforms.
• Excellent stakeholder management and communication skills.
• Strong attention to detail and a commitment to high-quality, accessible communications.

Preferred

• Experience working with strategic or corporate partners on joint campaigns.
• Experience developing thought leadership, research-led campaigns or data-driven content.
• Understanding of B2B customer journeys, account-based marketing and pipeline-supporting marketing activity.
• Experience using tools such as HubSpot, Adobe Creative Suite.

Benefits

• 25 days’ annual leave plus bank holidays to rest and recharge.
• An extra day off for your birthday to celebrate your day.
• 3 additional days of discretionary leave for the Christmas closure.
• Holiday purchase scheme allowing you to buy up to five additional days’ annual leave each year.
• Employee Assistance Programme (EAP) offering support with personal and work-related challenges.
• Death in Service benefit providing financial support for your beneficiaries.
• Company sick pay supporting you when you are unable to work due to illness.
• Support for training and professional development to help you build your skills, grow in your role and develop your career.