Responsibilities

• Own the consumer brand activation and content plan, translating agreed priorities into two to three integrated activation programmes and a consumer activation pilot, with clear objectives, success measures and learning applied to future activity.
• Lead each activation end-to-end, connecting audience insight, creative strategy, media and channel planning across paid, owned and earned activity to deliver distinctive work against agreed outcomes.
• Lead agencies, cross-functional teams and stakeholders, setting clear briefs and creative standards, constructively challenging recommendations and creating alignment, pace and accountability throughout delivery.
• Maintain strong programme and commercial discipline, managing timelines, budgets, investment, governance, dependencies, risks and approvals while using performance insight to optimise activity and inform future decisions.

Requirements

• Significant experience shaping and delivering integrated consumer brand activations from strategy and brief through to evaluation.
• Exceptional programme management, with a track record of delivering complex, multi-workstream activity on time, on budget and to a high standard.
• Strong creative judgement and media planning knowledge, with the confidence to challenge and improve agency recommendations.
• Proven ability to lead agency partners and cross-functional teams and influence stakeholders in a complex matrix organisation.
• Strong commercial judgement and the ability to use brand, audience and campaign insight to optimise activity and inform decisions.

Benefits

• Salary and benefits: £60,000 - £72,000 DOE plus an indicative bonus of 16-32%, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days and much more.