Senior Brand Manager

Responsibilities

• Shape each brand’s positioning, identity, tone of voice and creative direction.
• Lead Instagram, TikTok and wider social content, building engaged audiences and increasing organic demand.
• Develop and deliver campaigns, creator collaborations, PR opportunities and consumer activations that get our brands noticed.
• Work with Food & Innovation and Operations to create compelling marketing materials and bring campaigns to life across our partner locations.
• Measure what’s working, connecting brand awareness and engagement with customer demand and commercial results.
• Help recruit and develop content and creative talent, using AI and digital tools to make the team more effective.

Requirements

• Established Brand Manager or Senior Brand Manager experience within food, QSR, fast casual, hospitality or a closely related consumer food business.
• A proven track record in social-first brand building, storytelling and campaigns, with clear examples of the results you’ve delivered.
• Experience taking creative ideas through to execution, including content, partnerships, PR or activations.
• Strong commercial judgement and the confidence to present ideas directly to founders.
• Experience guiding creative talent or external partners, with the ability to build and develop an in-house team.
• Confidence using AI and digital tools to support content production, improve workflows and make the most of available resources.
• A practical, hands-on approach: you’ll set the direction and get involved in delivering the work.