Senior Brand & Creative Lead

Responsibilities

• Brand design systems and processes. Owning the execution of Zinc's brand kit and framework across all marketing assets, establishing the playbook for a consistent, scalable visual identity both internally and externally, while keeping craft, consistency and creativity sky high. If you've built brand design systems before, that's a huge plus.
• Hands-on design work. Personally creating digital and physical assets across Figma and InDesign — campaign creative, social and ad assets, print, event stands and physical collateral — not just briefing or reviewing someone else's work. This isn't a role for someone who thinks execution is beneath them.
• Cross-functional creative. Working closely with the wider Brand and Content team and Demand Generation to bring campaign ideas to life across multiple channels, platforms and audiences. You'll be the person pushing to make every touchpoint memorable without losing trust with new markets.
• Creative ideation. Leading campaign creative brainstorms alongside the brand and content pods, coming up with ways to make work cut through and supporting others in elevating our brand.
• Team leadership. Growing Jenny and Ren's impact, prioritising the biggest opportunities first, and building what's already strong into a proper creative production house.
• Brand development. As Zinc expands beyond the UK, keeping the visual identity consistent and credible across new markets through systems, processes, photography and collateral that flex without losing what makes Zinc recognisable.

Requirements

• A genuine player-coach: you lead and develop a team, and you still make things yourself.
• Evidence of building scalable brand and creative systems, bonus points if your portfolio demonstrates creative cut through in a traditionally dry industry across multiple mediums.
• People management experience: you can direct, support and develop direct reports, not just review their work.
• Proficiency in Figma and InDesign (or Adobe equivalents). Video skills a huge plus.
• Evidence of independently designing and delivering work from brief through to live, with sign-off as approval rather than production.
• The ability to work from imperfect briefs, challenge assumptions and shape the right solution.

Preferred

• Experience designing for audiences where trust and credibility are essential - but bringing creative, confident ways of designing to it.
• Motion design or advanced prototyping experience.

Benefits

• 24 days holiday + Bank Holidays + your birthday off 🎉
• £1200 annual benefits allowance ( ThanksBen , from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad ✈️
• 30 days to Work from anywhere 🌍
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches