Grocery Brand Manager

Responsibilities

• Deliver standout brand campaigns
• Take ownership of defined elements of key Grocery campaigns,including social and creator/influencer activation from initial brief through execution and to measurement
• Craft incisive creative briefs and guide both agency partners and internal stakeholders to deliver quality work within stipulated timelines and on brand
• Lead post-campaign evaluation,leveraging performance data to sharpen and optimise future investment
• Build a distinctive digital & social presence
• Shape and deliver the annual Grocery social and influencer strategy and annual content calendar
• Ensure content is consumer-led,culturally relevant and delivers against clear engagement objectives
• Own the creative development and delivery of all Grocery website content throughout the year
• Manage day-to-day relationships with agencies and freelancers,setting clear expectations and holding quality,pace and budgets to account.
• Turn insight into Growth through Innovation

Requirements

• Proven experience in a Brand Manager or similar marketing role within FMCG,with experience across grocery,retail or consumer brands
• Experience planning and delivering brand campaigns,with a good understanding of shopper and retailer activation
• Strong understanding of digital,social and influencer marketing,with experience developing consumer-led content that drives brand relevance
• Demonstrable experience leading new range or product launches from concept development through to successful market execution
• Commercially astute,with an understanding of how to balance consumer insight,retailer objectives and business priorities when developing and delivering marketing activity
• Strong understanding of consumer,category and shopper insight,with the ability to translate data into actionable marketing recommendations
• Proven ability to influence and coordinate cross-functional teams,building strong relationships across Commercial,Sales,Category,Food and Finance
• Highly curious,proactive and solutions-focused,with the resilience and adaptability to thrive in a fast-paced,evolving business.

Benefits

• A great working environment
• Pension scheme
• Target Bonus
• Refer A Friend Scheme
• Free Sushi or hot food (vegan options available)
• 50% discount in our Branches
• Employee Assistant Programme
• Long Service Awards
• Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
• Life Assurance