Brand Marketing Manager

Responsibilities

• Global Brand Planning & Storytelling: Support annual and seasonal brand planning and take ownership of the calendars, coordination and follow-through required to bring those plans to life.
• Work across Product, Creative, Community, Digital, Activation and collab projects to turn product and brand priorities into compelling consumer stories and executable activity.
• Coordinate with regional teams to ensure global direction is delivered consistently while recognising relevant local consumer and cultural opportunities.
• Briefing & Creative Brand Thinking: Develop clear and inspiring seasonal, category, market and project briefs based on the strategic direction set by the Head of Brand Marketing.
• Actively contribute ideas for content, partnerships, activations and brand moments, working closely with Creative and other teams to bring them to life.
• Use consumer insight and cultural awareness to help identify opportunities to engage consumers in fresh and unexpected ways.
• Modern Brand & Content Delivery: Support a digital-first, content-led approach to brand building, helping connect activity across social, digital, community, PR, retail and commercial channels.
• Take accountability for keeping agreed plans, briefs and workstreams progressing against key milestones.
• Coordinate delivery across teams, markets and external partnership stakeholders, maintaining clear timelines, actions and dependencies, ensuring activity moves from brief through to launch.
• Brand Governance & Global Coordination: Support the consistent application of FitFlop’s brand strategy, identity and tone across global markets and channels.

Requirements

• Strong brand marketing experience within consumer, fashion, footwear or lifestyle brands.
• Experience working in a global or multi-market environment.
• Experience gained across more than one brand, bringing a broader perspective on contemporary brand building.
• Good understanding of 360° marketing and how digital, content, social, community, PR, retail and commercial channels work together.
• Culturally connected and curious, with a genuine interest in consumers, creativity, brands and what is happening in the wider world.
• Plugged into evolving marketing, content and brand trends, with an interest in where modern brand building is heading.
• Able to translate brand strategy and consumer insight into clear briefs, plans and compelling stories.
• Creative and entrepreneurial in approach, willing to challenge established thinking and contribute new ideas and solutions.
• Globally minded, with an understanding of how strong brand direction can remain consistent while flexing across markets and cultures.
• Proactive and accountable, with strong personal drive and the confidence to take ownership of projects and move them forward.

Benefits

• Product Allowance
• Hybrid and flexible working hours
• ️ Summer Fridays (6 ½ days in July and August on Fridays)
• A day off for your Birthday
• 25 days holiday + Bank Holidays
• 2023 Work from anywhere for 2 weeks
• WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• ️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
• Career development allowance ( Personal allowance to use on career development)
• Private health care and or dental care (provided by AXA and DenPlan)