Senior Analyst, Marketing Operations

Responsibilities

• Support the end-to-end delivery of marketing campaigns across email, SMS and push notifications in line with the Club's campaign schedule.
• Interpret campaign briefs and execute audience targeting requirements through customer segmentation and data selection.
• Build, test, QA and deploy campaigns, ensuring accuracy, compliance and best practice across all customer communications.
• Create and maintain audience segments for email, SMS, CRM and social media activation.
• Support the optimisation and development of automated, triggered and lifecycle marketing programmes.
• Act as a key point of contact for stakeholders across the business, translating marketing objectives into effective customer targeting and campaign delivery plans.
• Build strong relationships with Marketing, Commercial, Digital and Customer Insight teams to understand requirements, manage expectations and provide campaign delivery expertise.
• Facilitate campaign planning discussions and provide recommendations on segmentation strategy, channel selection and customer contact strategy.
• Clearly communicate campaign outcomes, optimisation opportunities and operational considerations to both technical and non-technical audiences.
• Maintain accurate campaign documentation, processes and operational records to ensure consistency and business continuity.

Requirements

• The ideal candidate will have strong experience in CRM, marketing operations and data-driven campaign delivery, particularly within email and SMS marketing.
• You will be highly organised, detail-focused and comfortable managing multiple concurrent campaigns while ensuring excellent levels of accuracy and compliance.
• You will be an excellent communicator who enjoys working collaboratively with a wide range of stakeholders.
• Able to translate business requirements into actionable campaign plans, you will confidently manage relationships, challenge constructively where required and communicate complex data or technical concepts in a clear and engaging way.
• Support for customer insight and performance reporting will form an important but secondary aspect of the role.
• You will be educated to degree level or equivalent in a relevant discipline such as Business, Marketing, Mathematics or Statistics and will ideally have an understanding of commercial operations within a sports or membership-based environment.
• Technically, you will have strong MS Office skills, especially Excel and hands‑on experience with email marketing and automation platforms.
• You will also be a confident communicator with excellent stakeholder management skills, capable of translating business requirements into effective campaign solutions and explaining technical concepts clearly to both technical and non-technical audiences.
• You will demonstrate good knowledge of GDPR and data protection, experience using data visualisation tools such as Power BI or Tableau, and an understanding of Google Analytics and key digital marketing metrics.
• SQL experience for data querying and experience working in cloud environments such as AWS or Azure and with DotDigital, particularly automated and triggered programs, would be highly desirable.

Preferred

• SQL experience for data querying
• Experience working in cloud environments such as AWS or Azure
• Experience presenting campaign performance, recommendations and operational updates to stakeholders
• Ability to influence decision-making through a combination of data, insight and strong communication

Benefits

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs