Marketing Operations Manager

Responsibilities

• Own our marketing technology. Implement, integrate and manage a connected, reliable marketing stack with HubSpot at its heart, from workflows, properties, lifecycle stages and account scoring to new tools and integrations.
• Create email journeys that deliver. Own our customer and prospect email programmes, from strategy, segmentation and lifecycle journeys through to build, QA, A/B testing, personalisation and reporting. Own deliverability and sender reputation, including SPF, DKIM, DMARC, list hygiene and domain health.
• Turn AI into practical improvements. Build automations that reduce manual work and improve quality. Build and maintain our AI standardisation framework, covering approved tools, prompt libraries, review standards and data handling rules, so the team uses AI consistently.
• Connect marketing and sales. Ensure leads are captured, tracked, routed and nurtured effectively, working with sales and the data team to resolve issues and improve lead quality.
• Make campaigns work from the start. Support campaign delivery with effective landing pages, forms, tracking and UTMs, making sure everything is tested and results can be measured.
• Make data useful and dependable. Work with our data team on cleansing, enrichment and segmentation, supporting GDPR compliance and building dashboards that show marketing performance and pipeline health.
• Build for growth. Work across marketing, sales, account management and data to improve processes, remove friction and create repeatable ways of working.

Requirements

• Strong, hands-on HubSpot expertise. You’ve administered HubSpot CRM and Marketing Hub, including properties, lifecycle stages, workflows, account scoring and reporting.
• Proven B2B email marketing experience. You can design and build nurture journeys, manage deliverability and explain how your programmes contribute to engagement and pipeline.
• Practical AI fluency. You can share examples of workflows or automations you’ve built with AI, the improvements they delivered, and where human judgement and review remain essential.
• You’ll also have experience in marketing operations within a fast-paced B2B SaaS or fintech environment, a sharp eye for detail, making sure every send and workflow works correctly before it goes live, as well as a strong sense of ownership.
• You’re comfortable getting into the technical detail, working across teams and following things through.
• Experience with Salesforce, particularly a HubSpot–Salesforce integration, would be a bonus.

Benefits

• 25 days’ annual leave plus bank holidays, with the option to purchase additional leave.
• Your birthday off and two paid volunteering days each year.
• A salary exchange pension.
• A £240 annual wellbeing allowance.
• Enhanced family leave.
• A health cash plan and Cycle to Work scheme.
• Free breakfast and lunch when working in our Manchester office.
• Discounted parking and a dog-friendly office.
• Learning and development opportunities to support your growth.