Senior Account Manager, Performance Media (PPC Focus)

Responsibilities

• Lead performance media strategy, translating business objectives into actionable channel plans.
• Own media planning, forecasting and budget allocation across PPC and supporting performance channels where appropriate.
• Develop testing roadmaps and optimisation frameworks to drive continuous performance improvements.
• Support the Account Director in creating integrated cross-channel strategies that balance brand and performance objectives.
• Identify opportunities to expand activity across channels, technologies and audience segments to support account growth.
• Support the development of commerce-focused strategies incorporating Shopping, Performance Max and feed-based solutions where appropriate.
• Oversee the implementation, optimisation and reporting of campaigns across Google Ads, Microsoft Ads, Apple Search Ads and other relevant performance marketing platforms.
• Campaigns will be spread across both B2C and B2B products and brands under the Paysafe umbrella.
• Maintain a hands-on approach to campaign management and performance analysis.
• Coordinate activity across additional channels including Paid Social, Display, Video and other digital media platforms as required.

Requirements

• Experience working lead generation and conversion based campaigns desirable
• Experience working with product feeds required
• Proven experience in a paid media role, ideally within an agency environment at Account Manager level or above
• Strong hands-on PPC experience across Google Ads and Microsoft Ads
• Experience managing sizeable budgets and delivering performance against commercial KPIs
• Working knowledge of at least one additional channel such as Paid Social, Programmatic Display, Video or Affiliate Marketing
• Experience with Google Marketing Platform products such as SA360 and/or DV360 is desirable
• Familiarity with Shopping campaigns, Performance Max and ecommerce feed-based campaigns
• Understanding of product feed management platforms and the role of feeds in ecommerce performance marketing
• Strong knowledge of tracking, attribution and measurement best practices, including GA4

Benefits

• 30 days holiday a year, including 4 days at Christmas and a day on your birthday, plus Public and Bank Holidays
• 6 weeks Cross-Border Working Policy
• Wellbeing Day, we are closed the last Friday of each month
• Wellbeing Programme
• Flexible working hours
• Comprehensive, tailored training programme
• Fun, exciting company events
• Free breakfast, fruit, and drinks
• Health cover/cash back on dental and complimentary treatments
• Life Insurance