Senior Account Director

Responsibilities

• Own senior client relationships, leading monthly and quarterly strategic meetings and debating ideas confidently with marketing directors and board-level contacts.
• Shape long-term client partnerships by anticipating business needs and market shifts, and proactively bringing strategic solutions.
• Use deep understanding of clients' sectors to influence strategy, spot growth opportunities and guide client decision-making.
• Provide strategic input and review across projects, and introduce innovative thinking, tools or processes that elevate client outcomes and agency capability.
• Analyse research outputs and compile conceptual creative briefs in partnership with the Strategy Director.
• Identify and resolve client management issues early, and make sure the team on each account reflects the client's needs and personality.
• Approve budgets and forecasts, and identify and fix any issues with budgeting, forecasting or margins that could affect profitability.
• Identify and convert organic growth opportunities within existing accounts, contributing to agency revenue targets.
• Input into and approve tactical and media plans, making sure they deliver the best outcome for the client.
• Oversee the creation and maintenance of timing plans, reviewing and approving every plan before it reaches the client.

Requirements

• Educated to degree level or above, or equivalent professional experience.
• Experience in account handling, including time at Senior Account Manager level or above, ideally within a B2B or integrated agency.
• A track record of owning senior client relationships and growing account revenue.
• Experience of managing and developing account teams, including running 121s and setting performance targets.
• Confident ownership of client budgets, forecasts and margins.
• Exceptional client leadership and stakeholder management at senior level.
• Strong commercial acumen, with confidence in budgeting, forecasting and margin management.
• Strategic thinking, with the ability to turn insight into recommendations that move client businesses forward.
• Coaching and people development skills.
• Ability to lead multiple accounts and workstreams while keeping quality, timings and budgets on track.

Preferred

• Experience in B2B marketing or technology sectors.
• Experience of integrated campaigns spanning creative, PR and digital.
• Involvement in new business pitches.
• Familiarity with agency tools such as Streamtime, Trello and Databox.