Senior Account Director (6 Month Fixed Term Contract)
London, UK (Hybrid)
Posted 2 hrs ago
Job Summary
Own day-to-day client relationships and briefs, guide strategy and delivery across omni-channel campaigns, and drive growth while managing risks, with clear cross-functional leadership.
- Own day-to-day client relationships and briefs, translating priorities into actionable plans and strengthening senior partnerships.
- Guide strategy, planning and delivery to align objectives, KPIs and budgets across channels and teams.
- Drive growth and manage risks by coordinating cross-functional teams, performance tracking and ongoing client communications.
Job Description
Responsibilities
- Client leadership: Own day-to-day relationships, understand clients’ commercial drivers and translate their priorities into clear briefs. Map stakeholders and strengthen senior relationships with the Managing Partner.
- Strategy and planning: Partner with Strategy & Planning to align channel and creative teams around client objectives, budgets and KPIs. Turn specialist insights and performance data into actionable client recommendations.
- Delivery and performance: Lead and deliver omni-channel campaigns and workstreams with Project Management and specialist leads. Maintain visibility of performance, deadlines, dependencies and quality assurance, agreeing corrective actions and tracking commitments to completion.
- Commercial management: Monitor contracts, scope, fees and profitability. Work with Finance on forecasts and reporting, flag over-servicing and secure approval for changes to scope or resources.
- Account growth: Develop growth plans with the Managing Partner. Identify relevant cross-sell opportunities, drawing on Croud and Born Social’s services, proprietary tools and technology.
- Risk and satisfaction: Gather client feedback and monitor relationship, commercial and delivery risks. Coordinate issue triage, agree one action plan and client response, and escalate material concerns promptly.
- Team leadership: Align cross-functional teams around clear responsibilities. Coach Client Services colleagues, line-manage where assigned and work with specialist leaders to address capacity gaps and competing priorities.
- Partnerships and new business: Contribute to pitches and RFPs. Work with channel directors and media partners to bring relevant innovation to clients and represent the agency in industry forums.
- Accountability: Own day-to-day client communication and account coordination within agreed plans and delegated authority. The Managing Partner retains overall commercial accountability, material approvals and executive escalations. Strategy and Planning owns strategic frameworks; specialist leads own technical execution; Project Management owns schedules and workflow.
Requirements
- Experience: Substantial agency experience leading complex accounts, with a strong understanding of PPC, SEO, paid social, programmatic/display and integrated media and creative delivery.
- Client counsel: Build trust with senior stakeholders, manage challenging conversations and communicate recommendations clearly and persuasively.
- Strategic and commercial judgement: Connect performance to business outcomes, interpret measurement and analytics, and manage scope, forecasts and account profitability.
- Leadership and organisation: Motivate cross-functional teams, develop colleagues and prioritise calmly, with initiative, resilience and attention to detail.
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com
Salaries
Posted range
£63K/yr – £68K/yr
Taken straight from the job posting.
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Funding
Funding History
- Nov 2019Private Equity • $38.5M
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