Retention Marketing Manager - 12 Month FTC

Responsibilities

• Manage multi-channel onboarding, renewal, and win-back campaigns to increase subscriber engagement and reduce churn.
• Optimize automated customer lifecycle journeys and email communication workflows across print and digital brands.
• Deliver monthly performance reporting, translating retention analytics into actionable recommendations for stakeholders.
• Collaborate with CRM, Design, Editorial, and Acquisition teams to create engaging, on-brand subscriber campaigns.
• Recommend strategic win-back pricing and promotional offers aligned with commercial revenue goals.
• Manage retention budget allocation to ensure strong return on marketing investment and long-term customer value.

Requirements

• Demonstrable experience in retention, CRM marketing, or customer lifecycle management within subscription or recurring revenue models.
• Proficiency using CRM or CDP platforms, email marketing automation tools, and customer analytics software.
• Strong data analysis skills with an ability to translate performance metrics into clear campaign recommendations.
• Excellent written communication skills with experience writing copy for email and multi-channel customer journeys.
• Collaborative mindset with experience working alongside cross-functional teams in agile workflows.
• Proactive approach to testing new lifecycle initiatives, pricing strategies, and customer retention campaigns.
• Experience in retention or CRM marketing within subscription, digital publishing, or membership sectors.
• Practical experience using CRM software, email automation platforms, and marketing data dashboards.
• Ability to work from our Bath office on a hybrid basis.

Benefits

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices