Marketing & Engagement Manager

Prescot, Knowsley, UK (On-site)

£38K/yr – £40K/yrMid LevelFull time

Posted 4 days ago

Job Summary

This role leads the hospice’s Marketing and Engagement Plan and drives integrated campaigns to grow income, engagement, and brand impact across internal and external audiences.

  • Owns planning, delivery and evaluation of campaigns to maximise ROI
  • Oversees brand identity, guidelines and Creative for Support outputs
  • Uses data and insights to inform strategy and improve performance

Job Description

Responsibilities

  • Develop and implement the hospice's annual Marketing and Engagement Plan to support delivery of the Income Generation Strategy (IGS) and organisational objectives.
  • Lead the planning, delivery and evaluation of integrated marketing and engagement campaigns that increase income, supporter engagement, retail performance and awareness of hospice services.
  • Develop audience-focused strategies to engage patients, families, supporters, volunteers, staff, healthcare professionals, corporate partners and the wider community.
  • Use data, audience insight, campaign evaluation and market intelligence to inform decision-making and maximise campaign effectiveness and return on investment.
  • Establish and monitor key performance indicators across all marketing and engagement activities and provide regular performance reporting.
  • Identify opportunities to grow existing audiences and develop new supporter segments to support sustainable income growth.
  • Ensure all marketing and engagement activity is aligned with organisational priorities and contributes to the achievement of strategic objectives.
  • Act as the guardian of the hospice brand and ensure consistent application of brand standards across all channels, materials and stakeholder touchpoints.
  • Lead the development and evolution of the hospice's brand identity, ensuring it remains relevant, distinctive and aligned with organisational values.
  • Oversee the Creative for Support (C4S) function, ensuring the timely delivery of high-quality marketing materials, campaigns, publications, fundraising assets, retail collateral and internal communications resources.
Willowbrook Hospice logo

Willowbrook Hospice

2.2 Glassdoor

Willowbrook Hospice is an Independent Charity established in 1993 by local people to raise funds to build and run a Specialist Palliative Care Unit.Our ServicesWe currently have 9 inpatient beds and hold weekly outpatient clinics. Although approximately three quarters of our patients have cancer, we treat other life-limiting diseases such as motor neurone disease, end stage heart failure, and lung disease.We work very closely in partnership with the local health care community to improve the quality of life for those people living with their illness. We liaise with the Hospital Specialist Palliative Care Team, the Community Specialist Palliative Care Team and the local Primary Care Teams, including local GPs and district nurses.Although we provide care for patients at the end of their lives, our statistics show that many of our inpatients are discharged back to their preferred place of care, usually home, dispelling the myth that a hospice is just a place where you go to die.EducationThe Hospice has an important remit in leading and delivering an integrated Palliative Care Education programme to all healthcare professionals across the locality. This ensures that patients are cared for in the best possible way in their preferred place of care, wherever that setting may be.FundingOur care is totally free to patients but is not free to provide. It costs over £5m per year to run the Hospice Organisation. We are part-funded by the NHS, who make a contribution of approximately 26% towards our running costs. This means that we have to rely on donations from our generous supporters and our own fundraising efforts to raise the remaining 74%. This enables us to provide support to patients and their families according to their individual needs.

Founded in 1997
Knowsley, Prescot, England, GBR
98 employees
0% recommend to a friend

Salaries

Posted range

£38K/yr – £40K/yr

Taken straight from the job posting.

See all Willowbrook Hospice salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
38.1%
Direct
28.7%
Referral
9.2%
Social
6.7%
Paid
7.6%

Headcount Trend

Current headcount: ~98
Willowbrook Hospice logo

Marketing & Engagement Manager

Willowbrook Hospice · Prescot, Knowsley, UK · On-site