Marketing and Referrer Engagement Executive (Bank)

Responsibilities

• Plan, schedule, and publish engaging content across social media platforms using approved social media management and scheduling tools.
• Create compelling, platform-specific copy for Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and other relevant channels, ensuring alignment with Nuffield Health brand guidelines and tone of voice.
• Monitor social media channels, including comments, direct messages, and mentions, responding appropriately and escalating customer service queries where required.
• Design and produce digital content, including social graphics, carousels, promotional assets, and short-form video content using Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Identify and leverage emerging social media trends, platform developments, competitor activity, and relevant cultural opportunities to drive audience engagement and content innovation.
• Collect, analyse, and report on key social media performance metrics, including engagement, reach, follower growth, and website traffic, contributing to regular performance reporting.
• Support the development and delivery of local marketing plans and campaigns, ensuring alignment with wider organisational objectives.
• Promote and protect the Nuffield Health brand, ensuring all communications and marketing activity consistently reflect national brand standards and guidelines.
• Assist with the design, production, proofreading, and distribution of marketing collateral, including leaflets, posters, flyers, newsletters, presentations, and promotional materials.
• Build effective working relationships with hospital departments, consultants, clinicians, and other stakeholders to support referral growth and marketing objectives.

Benefits

• holiday in line with the working time directive, access to our pension scheme and discounted gym membership at £35.00 a month.