Retention Marketing Lead (Klaviyo, Remote)

Responsibilities

• As Retention Lead, you own the strategic direction of your client accounts.
• A dedicated team follows your guidance: project manager, copywriters, designers and Klaviyo technicians.
• The PM handles all deadlines and coordination, the team handles execution.
• You focus purely on strategy, performance and clients.
• Strategy & vision: build the monthly email & SMS strategy and campaign calendar for each brand
• Data & insights: review performance and turn insights into clear recommendations for the next month
• Client partnership: lead one strategy call per month and act as the strategic advisor to your clients
• Briefs: write strategic briefs for copy and design
• How we work: No manual reporting. Our internal AI is trained on agency-wide data. It pulls and analyzes Klaviyo performance and creative data and delivers reports and insights.
• Light on meetings: two team calls per month

Requirements

• Extensive Klaviyo expertise
• Proven experience managing multiple eCommerce brands at once
• Proven experience owning email & SMS retention strategy, not just campaign execution
• Strong analytical skills, with the ability to turn data into compelling client presentations
• Excellent client-facing communication
• Available to cover UK/EST timezone