Retail Paid Media Manager – UK & EU

Responsibilities

• Own the performance of Amazon marketing activity, with a clear focus on profitable revenue growth, customer acquisition and return on investment.
• Competitor activity, pricing, rankings, inventory and consumer demand can change quickly, so we need someone who is constantly curious, commercially sharp and comfortable making proposals and actions at pace.
• Develop and execute performance strategies across Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display and other relevant opportunities. Reporting improvements will be key to showcase success and ROI.
• Balance growth, efficiency and profitability — understanding when to push investment, when to optimise and when to pull back.
• Identify opportunities to increase share, improve ranking and accelerate priority products and categories.
• Connect media performance with the wider Amazon ecosystem, including product selection and assortment, pricing and promotional competitiveness, availability and inventory, search visibility and organic ranking, video and A+ content. Working with the wider business you’ll support content optimisation, reporting outputs and strategy optimisation to drive success.
• Enhance the brand experience and product performance with initiatives to improve, ratings, reviews and PDP conversion, developing ways to showcase this with the wider business.
• Share knowledge and insights to the wider team to support the optimisation of activity in other channels, the promotional calendar and overall retail sales goal.
• Manage the Retail Marketing Exec that supports the wider retail marketing strategy with execution and reporting.

Requirements

• You will be comfortable to challenge the business when any part of the customer journey is limiting our ability to convert demand or maximise investment.
• Work collaboratively with the sales, marketing, product and supply teams to ensure we are aligned on best strategy for success, and using insights and data to drive decisions.
• A very high level of attention to detail, seeking to drive performance through optimised copy and content, measured in comprehensive reports.
• Thrive in an agile and fast paced environment, where change is embraced and testing and learning is welcomed to promote growth.
• Driven by data, where measurements like ROAS, ACOS and TACOS can be translated to true impact to the business.
• Proven success growing brands or products on Amazon. You will be able to demonstrate where your decisions and activity have materially increased sales, improved efficiency and/or delivered profitable market share growth.
• Most importantly, you’ll have a strong sense of ownership. You’ll treat Amazon performance as something to actively manage and influence every day.
• Ideally 5 years plus, managing 1P Amazon investment and performance accounts
• Strong marketing background from content management to strategy and measurement.
• Commercially minded, with the ability to connect marketing metrics to revenue, margin and profitability.