Paid Media Lead

Bromley, UK (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 9 hrs ago

Job Summary

You will own a portfolio of client accounts, lead the development and execution of paid media strategies across Google, Meta and other platforms, and drive performance through testing, analysis and clear client communication.

  • Own client relationships and day-to-day contact to ensure campaign success
  • Lead cross-channel planning, execution and optimization to hit ROAS, CPA and lead targets
  • Translate data into actionable recommendations for clients and internal teams

Job Description

Responsibilities

  • Own a portfolio of client accounts across the UK and international markets
  • Develop and implement paid media strategies aligned with client objectives and budgets, including audits, plans and strategy documents for new and existing accounts
  • Design, build, launch, monitor and optimise Google Ads campaigns across Search, Performance Max, Shopping and YouTube
  • Plan and run full-funnel Meta campaigns, from awareness through to lead generation and sales
  • Run campaigns on other relevant platforms, including LinkedIn, Reddit, Snapchat, TikTok and emerging platforms such as ChatGPT Ads
  • Conduct keyword, audience and competitor research to inform campaign decisions
  • Review search terms, manage negative keywords and audit account structures
  • Manage budgets and bidding strategies against ROAS, CPA and lead targets, monitoring spend and identifying opportunities to improve performance
  • Set up and troubleshoot GA4, Google Tag Manager and Google Tag Gateway on WordPress, Shopify and Wix sites. Use platform data to monitor performance, assess conversion tracking and investigate issues
  • Manage consent mode and cookie banner configurations

Requirements

  • At least 2–3 years of hands-on digital marketing experience, including work within a digital marketing agency
  • Proven hands-on experience managing paid media campaigns independently, from planning and launch to reporting and optimisation
  • Proficiency in Google Ads, Meta Ads, Microsoft Ads, Apple Search Ads and LinkedIn Ads
  • Strong Google Ads skills across Search, Performance Max and Shopping, plus experience running full-funnel Meta campaigns
  • Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including performance analysis, conversion tracking and the confidence to implement and troubleshoot tracking
  • Strong numerical and analytical skills, with a commercial focus on ROAS, CPA and lead quality, and the ability to translate findings into campaign improvements
  • Strong working knowledge of Microsoft Excel and Google Sheets
  • Excellent written and spoken English, strong ad copywriting and client communication skills, and the confidence to lead client calls and explain results to non-specialists
  • Experience using CMS and e-commerce platforms such as WordPress, Shopify or Wix
  • Relevant industry certifications, such as Google Skillshop and Meta Blueprint

Preferred

  • Practical graphic design experience creating advertising assets with Adobe Photoshop, Adobe Illustrator and Canva
  • Working knowledge of SEO principles and experience using tools such as SEMrush, Moz or Screaming Frog
  • Experience running campaigns on Reddit, TikTok or ChatGPT Ads
  • Knowledge of Google Merchant Centre, Shopping feeds and Meta Advantage+ shopping campaigns
  • Experience with incrementality or holdout testing
  • Experience using Looker Studio
  • Experience working in regulated sectors such as gambling, legal or financial services
  • Experience running campaigns in more than one country or language

Benefits

  • Company pension
  • Free parking
  • Transport links
  • Work from home
  • 25 days’ annual leave, plus an additional day off for your birthday
  • Workplace pension auto-enrolment in line with UK requirements
  • Opportunities for hybrid working after three months
  • The opportunity to help shape the future of a growing digital marketing agency
  • Opportunities to attend international conferences, typically once or twice a year
  • Professional development through relevant courses and training to expand your skills and develop your role

Paid Media Lead

Bromley, UK · Hybrid