Paid Media Specialist

Responsibilities

• Own the planning, delivery, budget management and optimisation of paid media activity across PPC, paid social and programmatic channels.
• Manage agency partners, ensuring campaigns deliver against agreed objectives, budgets and performance targets.
• Monitor and optimise campaign performance, identifying opportunities to improve ROI and scale successful activity.
• Analyse performance data and translate insights into clear recommendations and actions.
• Ensure robust tracking, attribution and measurement across paid media activity.
• Collaborate with marketing and commercial teams to enhance campaign effectiveness and customer acquisition.
• Contribute to channel strategy, audience targeting and future growth opportunities.

Requirements

• Experience in a Paid Media and Performance Marketing
• Experience managing paid media campaigns across PPC, paid social and programmatic channels.
• Strong understanding of performance marketing metrics such as CPA, ROAS, CTR and conversion rate.
• Experience managing agencies or external partners to deliver results.
• Strong analytical skills with the ability to turn data into actionable insights.
• Knowledge of analytics and attribution tools, including GA4 and Google Tag Manager.
• Excellent communication and stakeholder management skills.
• Commercially minded, with the ability to connect marketing activity to business outcomes.

Benefits

• Health & Wellbeing: Free Benenden Health membership, Benenden Cash Plan and Employee Assistance Programme.
• Work-Life Balance: Hybrid working and up to 35 days' holiday, including bank holidays.
• Financial Benefits: Pension with up to 10% employer contributions, employee discounts and cashback schemes.
• Career Development: Training, professional development and career progression opportunities.
• Lifestyle Perks: Cycle to Work scheme, free onsite gym, free parking at our York office.
• Giving Back: Opportunities to support local charities, employee events and Give As You Earn initiatives.