Responsibilities

• Develop, own and implement retail media and partnership marketing strategy across digital platforms for a portfolio of brands, aligned to the Cult Beauty Brand marketing calendar and ecommerce goals
• Execute and manage end to end tenancy media campaigns across creative, display, email CRM, organic social and content aligned brand objectives, JBP, seasonal campaigns, and promotional calendars
• Oversee and manage offsite/ 3rd party media deliverables and corresponding budgets to these campaigns i.e sponsored product, programmatic media, paid media
• Optimise campaigns based on KPIs for your brand portfolio such as ROAS, CTR, conversions, traffic, NTB and RTB.
• Accountable for securing income from portfolio of brands to achieve fiscal targets set inline with budget of your category and overall retail media dept budget.
• Work cross-functionally across core performance marketing channels, brand marketing, buying and merchandising to align media with trade and shopper marketing efforts.
• Analyse campaign data and insights to produce actionable recommendations to report on campaign effectiveness, providing insights to key stakeholders.
• Use attribution tools and dashboards to measure online impact.

Requirements

• Strong understanding of the retail media landscape, including on-site and off-site media.
• Strong understanding of multiband, ecommerce infrastructure.
• Strong analytical and data-driven decision-making skills.
• Strong commercial acumen with ability to forecast and work to budget.
• Intermediate understanding of programmatic digital advertising platforms (e.g. Criteo, Liveramp, META, TikTok).
• Strong communication, relationship building and presentation skills.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Strong Excel, PowerPoint, and media analytics skills.
• 5 years experience in a related role- retail media/ digital advertising

Benefits

• Career Development
• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.