Shopper Activation Marketing Manager
Cereal Partners Worldwide (Nestlé & General Mills)
Welwyn Garden City, Hertfordshire, UK (Hybrid)
£38K/yr - £50K/yrIn-houseContractSenior level
4 days ago
Retail Marketing Manager
London, UK (Hybrid)
£45K/yr – £55K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Job Summary
Own and drive the end-to-end retail marketing strategy for Fussy, leading annual calendar, activation ideas, retailer partnerships and toolkit development, while aligning Retail and DTC perspectives.
- Lead annual retail marketing calendar and activations
- Influence JBP conversations and retailer content optimization across in-store and on-site
Job Description
Responsibilities
- Building the annual retail marketing calendar, aligned to range reviews and launches, promotional plans and other retailer & brand activity
- Generating ideas to build excitement around new launches and key moments, working with the Creative team to turn them into stand out in store and .com activations
- Understanding each retailer’s shopper profile in order to tailor plans across promotions, POS, sampling, gifting and other in-store activation
- Supporting the Retail team’s JBP conversations to help secure marketing investment and additional visibility
- Ensuring the brand planning process brings an equal Retail and DTC mindset
- Being the main Brand team contact for the Retail team
- Leading development of all retail marketing toolkits and materials
- Supporting and attending Trade and Retailer Head office events
- Briefing and optimising onsite search, display and email within retailer ecosystems
- Ensuring product content is optimised on retailer.com pages
Requirements
- A minimum of 5 years’ experience in FMCG shopper, retail or trade marketing, ideally within beauty or personal care and working with grocery and health & beauty retailers
- A brand guardian with a retail mindset, able to protect what makes Fussy distinctive while adapting the brand to drive impact on a retailer shelf or online listing
- A creative thinker who knows what gets noticed on shelf, full of ideas for activations that engage retailers and shoppers, drive footfall and make Fussy stand out in store
- Experience briefing and optimising onsite search, display, email and product content within retailer ecosystems
- Strong organisational skills and attention to detail
- An effective collaborator, experienced in working cross-functionally with brand, marketing, creative and commercial teams
Benefits
- A chance to play a part in banishing single-use plastic from the bathroom
- A salary of £45-55k depending on experience
- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
- 33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
- Share options after probation, so that you can benefit from our growth
Fussy
4.0 Glassdoor
We're making living sustainably part of your daily routine with natural personal care product that don’t stink. Starting with the UK's top-rated refillable natural deodorant. B-Corp Certified. 💪🌍
Founded in 2020
Greater London, England, GBR
66 employees (14 in marketing)
0% recommend to a friend
Salaries
Posted range
£45K/yr – £55K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (12% of company)
Funding
Total Funding
$2.2M
Last Raise
$1.5M
Non Equity Assistance, 2 years ago
Funding History
- Feb 2024Non Equity Assistance
- Oct 2022Equity Crowdfunding • $1.5M
- Jan 2022Equity Crowdfunding • $67.7K
Recent Ads
Traffic Signals
Monthly Visitors
951.1K
Monthly Google Ads Budget
$5.2K
Traffic Source Mix
Search
38.6%
Direct
47.3%
Referral
6.1%
Social
6.3%
Paid
1.4%
Headcount Trend
Current headcount: ~68
Links
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