Regional Marketing Specialist (French or German Speaking)

Salford, UK (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel campaign execution and regional delivery across English, German, and French to drive pipeline through coordinated email, paid media, events, and ABM programs.

  • Coordinate regional field campaigns and sales-aligned programs to accelerate MQLs, SQLs, and contributed pipeline.
  • Analyze results, identify improvements, and translate data into actionable optimizations for multi-language campaigns.

Job Description

Responsibilities

  • Plan, execute, and optimize coordinated multi-channel campaigns across email, paid social, search, webinars, events, and nurture workflows.
  • Build targeted campaigns for specific ICP segments across multiple regions (UK&I, DACH, France, and more).
  • Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL, and Contributed Pipeline.
  • Support Account-Based Marketing by creating tailored programs for priority accounts.
  • Manage campaigns in multi-language environments (primarily English, German, and French), ensuring regional alignment and message consistency.
  • You will work in partnership with the local sales teams and act as the link between global marketing and sales; ensure regional marketing activity aligns to the EMEA sales strategy and supports priorities.
  • Support planning and execution of field events and regional activations.
  • Partner closely with sales to monitor performance, adjust targeting, and share insights.
  • Analyze campaign results, identify optimization opportunities, and report on performance with clarity and confidence.

Requirements

  • 2 - 5 years of experience in campaign execution, ideally within a B2B SaaS or technology environment.
  • Strong hands-on experience running multi-channel digital campaigns with measurable impact on funnel and pipeline performance.
  • Experience in planning and coordinating events, both digital and in-person.
  • Familiarity with Account-Based Marketing approaches and tools (e.g., 6sense, Demandbase, RollWorks).
  • Experience managing multi-language campaigns (English required; German and/or French is required for regional delivery).
  • Confident building and optimizing email journeys, landing pages, and paid social/search campaigns.
  • Data-driven mindset - you instinctively ask “what’s working, why, and how do we scale it?”
  • Experience working closely with sales teams and aligning marketing activity to pipeline priorities.
  • Organized, collaborative, and comfortable owning campaigns from planning through to reporting.

    Benefits

    • Join a fast-growing global team redefining the future of frontline manufacturing workers.
    • Work in an environment where marketing experimentation is encouraged and supported.
    • Be part of a collaborative culture that invests in learning, innovation, and personal development.
    • Make a tangible impact - your campaigns will directly shape our footprint across Europe.
    • Dynamic and collaborative work environment.
    • Generous vacation policy upon arrival.
    • Remote work policy.
    • A truly flexible schedule that allows you to adapt your work hours.
    • Benefits Plan offered from day one.
    • MacBook Pro and €500 allowance for your home office.
    Poka Inc. logo

    Poka Inc.

    4.4 Glassdoor

    Poka transforms manufacturing operations by empowering workers with real-time access to knowledge, digital tools, and expert support. Our AI-driven platform integrates training, communication, and troubleshooting to foster continuous improvement and operational excellence.Our mission is to bridge the skills gap, reduce downtime, and drive safety, performance, and quality to new heights. Poka’s powerful analytics engine makes it easy to identify issues in production, leading to quick and focussed resolutions.In 2023, Poka was acquired by IFS, an enterprise software leader in Enterprise Asset Management, Field Service Management, and ERP. Together, we help manufacturing companies optimize their people, assets, and processes.Join us in shaping the future of work in manufacturing.

    Founded in 2014
    Québec, Quebec, CAN
    203 employees (21 in marketing)
    84% recommend to a friend
    91% CEO approval

    Traffic Signals

    Monthly Visitors
    39.6K
    Monthly Google Ads Budget
    $19.8K
    Traffic Source Mix
    Search
    32.1%
    Direct
    55.2%
    Referral
    7.7%
    Social
    3%
    Paid
    1.6%

    Headcount Trend

    Current headcount: ~206

    Marketing Team

    Marketing Team Size
    14 (7% of company)

    Funding

    Total Funding
    $42.4M
    Last Raise
    $24.8M
    Series B, 5 years ago

    Funding History

    • Jun 2021
      Series B • $24.8M
    • Jun 2020
      Series Unknown • $4.7M
    • Mar 2018
      Series A • $7.7M