Regional Marketing Manager

London, UK (Unknown)

Salary Not AvailableSenior Level6+ years expContract

Posted 1 month ago

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Job Summary

Own and shape the Africa regional marketing agenda, translating global brand direction into locally relevant, data-driven demand and activation across country programmes.

  • Regional strategy ownership across CPs with measurable performance and accountability.
  • Translate global brand and product direction into high-impact, insight-led campaigns that grow demand and client reach.
  • Build country capability by partnering with country teams and agencies to ensure scalable, locally relevant marketing.

Job Description

Responsibilities

  • The Regional Marketing Manager – Africa is responsible for leading regional marketing strategy, performance, and capability development across MSI’s Africa markets.
  • The role owns the translation of global brand and product strategy into high-impact regional marketing approaches, ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance.
  • As a regional leader, the postholder sets direction, defines standards, and drives accountability across country programmes (CPs), ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact.
  • The role operates at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability—to ensure MSI’s marketing is effective, scalable, and locally relevant.
  • This role requires strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments.

Requirements

  • Significant experience (typically 6–8+ years) in brand or marketing management
  • Significant experience working within Africa markets is essential, including on-the-ground experience and strong understanding of local consumer behaviour, channel dynamics, and operational realities.
  • Experience managing or overseeing agencies and integrated campaigns
  • Experience leading and influencing in-country marketing teams across multiple markets, including driving accountability for performance and delivery
  • Experience working in healthcare, social marketing, FMCG, or regulated service environments
  • Experience operating in culturally diverse and resource-variable contexts
  • A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.
MSI Reproductive Choices logo

MSI Reproductive Choices

One of the world’s leading providers of reproductive healthcare, formerly Marie Stopes International.

Founded in 1976
London, England, GBR
531 employees (29 in marketing)

Traffic Signals

Monthly Visitors
42.1K
Monthly Google Ads Budget
$3K
Traffic Source Mix
Search
42.1%
Direct
37.5%
Referral
15.2%
Social
4.1%
Paid
0.9%

Headcount Trend

Current headcount: ~531

Marketing Team

Marketing Team Size
29 (5% of company)