Regional Marketing Manager

Responsibilities

• Build and deliver local marketing plans aligned to our central strategy, marketing calendar and each clinic’s growth priorities.
• Use local market insight, patient demand and competitor analysis to identify opportunities and prioritise support.
• Build strong relationships with Clinic Managers, becoming their trusted marketing partner and coaching teams to deliver activity between visits.
• Help develop and roll out local marketing playbooks, adapting activity to suit each clinic and its community.
• Manage your portfolio’s local marketing budget, tracking spend and demonstrating return by clinic and activity.
• Grow patient review volumes and ratings, ensuring responses reflect our brand and respect patient confidentiality.
• Work with our digital team to optimise Google Business Profiles, local listings and clinic web pages, supporting wider SEO, paid advertising and social activity.
• Organise local events, open days and community initiatives, building partnerships with businesses, employers and community groups.
• Deliver campaigns for priority treatments and support patient recall and reactivation activity.
• Track enquiries, bookings and conversion, identifying opportunities to improve the patient journey and sharing successful approaches across the group.

Requirements

• Experience in local, field or regional marketing across a multi-site, consumer-facing business.
• A track record of growing local demand through campaigns, reviews and community activity.
• Hands-on experience with Google Business Profiles, local SEO and online reputation management.
• A natural relationship builder who can engage and infulence clinic teams.
• Commercially minded and comfortable managing budgets.
• Highly organised, with the ability to balance priorities across multiple clinics.
• A confident communicator, both in writing and face-to-face.
• Proactive, accountable and self-motivated, with an anthusiastic and hands-on approach.
• Willingness to travel regularly.
• Experience in dental, healthcare or another regulated sector would be beneficial but not essential.

Preferred

• Experience in dental, healthcare or another regulated sector would be beneficial but not essential.
• Willingness to travel regularly.

Benefits

• A competitive salary of up to £45,000, depending on experience, plus bonus.
• A field-based working model, with at least one day per a week in clinic (the area for this regional role is North based) and monthly travel to Basingstoke (Hub location)
• Development opportunities in a fast-growing and purpose-driven business.
• Fantastic company culture and values, with a great deal of support.
• An additional paid day off for your birthday.
• Dental benefit scheme.
• Opportunity to get involved with our charity partner, Operation Smile.