Regional Marketing Manager

Responsibilities

• Develop and implement the local marketing strategy in close collaboration with the General Manager, ensuring all activations align with Chotto Matte’s brand values, business objectives, and revenue targets.
• Plan and execute local activations, events, and key dates (Valentine’s Day, Halloween, NYE, etc.)
• Work closely with the Marketing and Content Manager and Senior Graphic Designer alongside global teams to localise global campaigns, ensuring they resonate with the Manchester and London audience while maintaining brand consistency.
• Manage and grow social media channels (Instagram, LinkedIn, TikTok) with engaging, locally relevant content.
• Monitor and report on digital performance, using insights to optimise campaigns.
• Develop creative briefs and collaborate with photographers, content creators, and designers to plan and execute photoshoots and campaign assets.
• Maintain and update the website, ensuring content, imagery, and promotions are current and aligned with both brand standards and local audience interests.
• Manage newsletter communications, CRM database updates, and copywriting for campaigns to maximise engagement.
• Support and execute paid social and search campaigns (Meta, TikTok, Google Ads, LinkedIn).
• Develop strategies for audience targeting, creative testing, and performance analysis.

Requirements

• Proven experience in luxury hospitality, lifestyle, or restaurant marketing.
• Strong understanding of digital marketing, social media, and content creation.
• Experience with campaign planning, events, and PR.
• Excellent communication, project management, and organisational skills.
• Creative mindset with the ability to work independently and proactively.
• Knowledge of Manchester’s and London's food & lifestyle scene is a plus.
• Be willing to travel between Manchester and London where required.

Benefits

• Private healthcare upon successful completion of probationary period.
• Competitive salary.
• Opportunity to lead marketing for a high-profile, dynamic restaurant.
• A fun, collaborative, and creative work environment.
• Career growth and development opportunities across the Chotto Matte brand.