Recruitment & Marketing Manager Black Country Fostering Hub

Responsibilities

• Lead the marketing, communications and recruitment strategy for the Black Country Fostering Hub.
• Lead a multi-disciplinary marketing and recruitment team, driving targeted campaigns, strengthening digital engagement and improving the experience of prospective foster carers from their first enquiry through to the early stages of their fostering journey.
• Develop and deliver a regional fostering marketing and communications strategy, using audience segmentation, campaign analytics, CRM, automation, social media, community engagement and performance intelligence to deliver measurable impact.
• Work closely with operational colleagues to ensure marketing activity is fully aligned with recruitment capacity, applicant experience and the wider ambition of the Hub.
• Design new approaches, test what works, and use evidence to continuously improve how we attract, engage and support prospective foster carers.
• Contribute to improving placement sufficiency, reducing reliance on external placements and helping more children live safely within their local communities.

Requirements

• Significant experience of leading strategic marketing, communications or recruitment campaigns that deliver measurable outcomes.
• A strong digital-first mindset, with the ability to use data, insight and analytics to improve reach, engagement, conversion and return on investment.
• Creativity, curiosity and confidence to test new ideas, challenge traditional approaches and remove barriers to fostering recruitment.
• Experience of leading teams, managing workloads and developing high-performing people across digital, community and recruitment activity.
• Strong influencing and partnership skills, with the ability to work across local authorities, senior leaders, community networks and external suppliers.
• A clear commitment to equality, diversity and inclusion, ensuring campaigns reach underrepresented communities and reflect the authentic voice of foster carers, children and young people.

Benefits

• The Black Country Fostering Hub is a new and ambitious regional partnership, led by Walsall Council with Wolverhampton, Sandwell and Dudley as key partners.
• It brings together local knowledge, regional collaboration and innovative practice to improve the way we recruit and support foster carers.
• This role offers the chance to be at the forefront of that change, leading a high-profile function where marketing is recognised as a strategic driver of better outcomes for children.
• We offer a range of attractive benefits, flexible working arrangements (you may work flexitime, full or part time and job sharing is usually available), generous holiday entitlements, a first class pension scheme and plenty of opportunities for training and personal development.