RAFAKidz Marketing Officer

Responsibilities

• Lead marketing campaigns that attract high-quality nursery practitioners, managers and support staff across the RAFAKidz network.
• Plan and deliver occupancy campaigns that generate enquiries, visits and registrations to support nursery occupancy targets.
• Develop integrated recruitment and occupancy marketing plans using digital, social, local and community marketing channels.
• Monitor campaign performance, customer journeys and conversion rates, using insight to optimise results and maximise return on investment.
• Act as the subject matter expert for RAFAKidz marketing, ensuring activity aligns with organisational priorities.
• Protect and promote the RAFAKidz brand in partnership with the Corporate Communications Team.
• Support nursery teams with local marketing activity, events and promotional opportunities.
• Manage relationships with agencies, suppliers and third-party partners to maximise campaign performance.
• Collaborate with the Customer Engagement Team to optimise enquiry handling and family journeys from first contact through to enrolment.
• Stay informed on developments within the early years sector, including funding, policy and workforce trends.

Requirements

• Experienced marketing professional with a strong track record of delivering recruitment and lead-generation campaigns.
• You may have worked within the early years sector, childcare, education, recruitment or a similarly customer-focused environment.
• You will have experience planning and delivering integrated marketing campaigns that generate measurable outcomes, whether that’s attracting high-quality candidates, increasing enquiries or driving customer acquisition.
• You should be confident using data, CRM systems and marketing insights to understand customer journeys, improve conversion rates and demonstrate campaign performance.
• Experience of working with Salesforce or similar CRM platforms is essential.
• We’re looking for someone who is proactive, commercially aware and highly organised, with excellent stakeholder management skills and the ability to manage multiple projects simultaneously.