Programmatic Specialist

Responsibilities

• Plan, launch, and manage campaigns across display, video, CTV, mobile, and native formats
• Operate and optimize campaigns within our proprietary platform and Paid Social if able
• Develop audience targeting strategies using data sets available
• Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates
• Conduct A/B testing on creatives, targeting segments, and bidding strategies
• Implement and troubleshoot tracking solutions (pixels, floodlights, tag managers)
• Ensure brand safety and fraud prevention measures are in place
• Prepare performance reports and present insights to internal stakeholders and clients
• Manage campaign budgets, pacing, and forecasting
• Stay up to date with industry trends, privacy regulations, and programmatic best practices

Requirements

• 4+ years of experience managing programmatic advertising campaigns
• Hands-on experience with major DSPs and social ad platforms
• Strong understanding of ad exchanges, SSPs, DMPs, and RTB ecosystems
• Proficiency in analytics tools such as Google Analytics and Excel
• Experience with conversion tracking and attribution models
• Excellent analytical and problem-solving skills
• Strong communication and presentation skills
• Ability to manage multiple campaigns simultaneously

Benefits

• Competitive base salary - up to £50k + Bonus
• Flexible working environment
• Opportunity to shape a category-defining platform in a high-growth industry
• Supportive and ambitious team culture