Freelance Programmatic Account Director (£300 p/d)

Responsibilities

• Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations
• Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning
• Act as the strategic expert in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client’s KPIs and business objectives
• Overseeing all elements of the delivery, optimisation and reporting of programmatic campaigns
• Working with the Head of Display, and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services
• Cross-selling display to Stagwell Media's existing client base by working with Business Directors to proactively identify opportunities
• Act as an internal expert on emerging trends, technologies and opportunities in the area of programmatic. Nurturing publisher and Ad tech partner relationships.

Requirements

• Senior client handling and relationship management experience essential
• Excellent communication and interpersonal skills needed for internal client and publisher relationship management
• Wide knowledge and understanding of the programmatic landscape
• Programmatic trading & planning experience
• Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial
• Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards
• Management of activity across international markets preferential but not required