Digital (Programmatic) Media Planning and Buying Executive

Responsibilities

• Develop digital media plans based on client objectives, audiences, budgets and campaign measures.
• Recommend appropriate programmatic formats, targeting strategies, inventory and buying approaches.
• Explain audience targeting, contextual targeting, retargeting, reach, frequency and measurement clearly.
• Assess supplier proposals, media costs and delivery forecasts to build accurate, commercially sound recommendations.
• Support campaign setup, delivery, optimisation and reporting, working with platforms, suppliers and internal teams as appropriate.
• Interpret campaign performance and recommend practical improvements.
• Apply an understanding of brand safety, viewability, ad fraud and responsible audience targeting.
• Join client meetings to understand briefs, answer technical questions and present media recommendations.
• Translate digital terminology into clear explanations that clients and sales colleagues can use.
• Help the sales team build credible proposals, including the rationale, targeting, expected delivery and measurement approach.

Requirements

• Demonstrable practical experience in programmatic advertising planning and buying. General digital marketing knowledge alone is insufficient.
• A clear understanding of how programmatic campaigns are bought, targeted, delivered, optimised and measured.
• Experience using DSPs or working directly with programmatic buying platforms and partners, with the ability to explain your personal responsibilities.
• Strong digital media knowledge across relevant formats, such as display, online video, CTV and digital audio.
• Confidence presenting recommendations and answering questions from clients and sales colleagues.
• The ability to connect media choices to business objectives and explain commercial value.
• Strong numerical, Excel and organisational skills, with attention to budgets, forecasts and reporting.
• A willingness to work across JWE’s full media offering and learn unfamiliar channels.

Preferred

• Previous planning or buying experience across OOH, DOOH, TV, Radio or Print.
• Experience developing integrated media plans.
• Existing relationships with media owners, programmatic platforms or digital advertising partners.
• Experience supporting a sales team with proposals, pitches and product knowledge.