Responsibilities
- Be the primary liaison between the Trend, Marketing, and Branded Product teams, ensuring seamless communication and a unified approach to content and product storytelling.
- Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite.
- Partner closely with the eCommerce department to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities.
- Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery.
- Own our branded social channels — planning the calendar, creating engaging content and keeping everything fresh and on-brand.
- Bring individual brand identities to life through content that feels right for each platform and each audience.
- Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team.
- Stay on top of platform trends so our brands always feel current and easy to find.
- Lead the end-to-end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites.
- Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard.
- Pull all the moving parts together so that every brand launch goes live smoothly and makes a real impression. Ensure a seamless and impactful go-live for every brand launch by coordinating all contributing elements.
- Develop and maintain a branded content calendar that aligns perfectly with seasonal launches, key retail moments, and the wider Next trading plan.
- Manage multiple workstreams simultaneously, prioritising effectively to meet deadlines in a fast-paced retail environment.
- Proactively identify process improvements and implement more efficient ways of working across the Branded, Trend, and Marketing teams.
- Build strong, trusted relationships with all stakeholders, from internal Product and Trend teams to your external brand partners
- Communicate updates clearly and persuasively, tailoring your message to resonate with your immediate team and senior leadership alike.
- Champion brand visibility in everything you do, inspiring and bringing others along with your vision
Requirements
- proven experience in product marketing, content, and managing 3rd party brand relationships—ideally within the fashion, lifestyle, or a fast-paced retail environment
- confident and strategic in prioritising brands based on key commercial objectives and significant sales potential
- exceptional project management skills, with a track record of successfully managing multiple stakeholders and competing deadlines
- superb stakeholder management skills and the ability to confidently influence cross-functional teams (Product, eCommerce, PR)
- motivated, professional, and thrive when performing effectively under pressure in a dynamic, fast-paced setting
Benefits
- 25 days holiday plus bank holidays
- Profit-related bonus - based on company performance
- Private health insurance- surgery choices
- Sharesave scheme - make savings from your net pay to buy NEXT shares at a discount
- Pension - fixed contribution rates from both an employer and employee perspective
- 25% staff discount on most NEXT products - plus discount on other products
- Wagestream - helping you make the most out of your money
- Salary finance - offers access to affordable loans repaid through salary, simple savings and free financial education.
- Life assurance
- Direct to work - NEXT orders delivered free to the office for collection
- VIP sale - early access to the NEXT sale
- Access to NEXT staff shops
- Octopus energy - like cycle-to-work, but for electric vehicles
- Free parking (excluding London locations)
- Travel2NEXT - bus services dependent on location
- On site dining facilities (excluding London locations)
- National and local discounts on goods and services - discounted cinema tickets
- Wellhub - access to discounted gym membership
- Simply health - healthcare subscription service
- Aviva Digicare Workplace+ healthcare service - 7 Free services including Digital GP appointments and an annual health check, Onsite GP - Leicester Head Office, Onsite Physio - Leicester Head Office, dedicated 3rd party wellbeing partners, Free eye testing vouchers
