Product Marketing Lead - Brands

Enderby, Leicester, UK (On-site)

£34K/yr – £47K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Coordinate cross functional brand storytelling and launches across Trend, Marketing and Branded Product to deliver on platform specific content, asset delivery and seasonal campaigns.

  • Lead multi brand launches for UK and International sites with timely assets, imagery, and go live.
  • Own branded social calendars and platform appropriate content to keep brands fresh and on brand.
  • Turn performance data into content decisions and align with seasonal launches and trading priorities.

Job Description

Responsibilities - Be the primary liaison between the Trend, Marketing, and Branded Product teams, ensuring seamless communication and a unified approach to content and product storytelling. - Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite. - Partner closely with the eCommerce department to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities. - Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery. - Own our branded social channels — planning the calendar, creating engaging content and keeping everything fresh and on-brand. - Bring individual brand identities to life through content that feels right for each platform and each audience. - Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team. - Stay on top of platform trends so our brands always feel current and easy to find. - Lead the end-to-end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites. - Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard. - Pull all the moving parts together so that every brand launch goes live smoothly and makes a real impression. Ensure a seamless and impactful go-live for every brand launch by coordinating all contributing elements. - Develop and maintain a branded content calendar that aligns perfectly with seasonal launches, key retail moments, and the wider Next trading plan. - Manage multiple workstreams simultaneously, prioritising effectively to meet deadlines in a fast-paced retail environment. - Proactively identify process improvements and implement more efficient ways of working across the Branded, Trend, and Marketing teams. - Build strong, trusted relationships with all stakeholders, from internal Product and Trend teams to your external brand partners - Communicate updates clearly and persuasively, tailoring your message to resonate with your immediate team and senior leadership alike. - Champion brand visibility in everything you do, inspiring and bringing others along with your vision Requirements - proven experience in product marketing, content, and managing 3rd party brand relationships—ideally within the fashion, lifestyle, or a fast-paced retail environment - confident and strategic in prioritising brands based on key commercial objectives and significant sales potential - exceptional project management skills, with a track record of successfully managing multiple stakeholders and competing deadlines - superb stakeholder management skills and the ability to confidently influence cross-functional teams (Product, eCommerce, PR) - motivated, professional, and thrive when performing effectively under pressure in a dynamic, fast-paced setting Benefits - 25 days holiday plus bank holidays - Profit-related bonus - based on company performance - Private health insurance- surgery choices - Sharesave scheme - make savings from your net pay to buy NEXT shares at a discount - Pension - fixed contribution rates from both an employer and employee perspective - 25% staff discount on most NEXT products - plus discount on other products - Wagestream - helping you make the most out of your money - Salary finance - offers access to affordable loans repaid through salary, simple savings and free financial education. - Life assurance - Direct to work - NEXT orders delivered free to the office for collection - VIP sale - early access to the NEXT sale - Access to NEXT staff shops - Octopus energy - like cycle-to-work, but for electric vehicles - Free parking (excluding London locations) - Travel2NEXT - bus services dependent on location - On site dining facilities (excluding London locations) - National and local discounts on goods and services - discounted cinema tickets - Wellhub - access to discounted gym membership - Simply health - healthcare subscription service - Aviva Digicare Workplace+ healthcare service - 7 Free services including Digital GP appointments and an annual health check, Onsite GP - Leicester Head Office, Onsite Physio - Leicester Head Office, dedicated 3rd party wellbeing partners, Free eye testing vouchers
Next Plc logo

Next Plc

NEXT PLC is a company based out of DESFORD ROAD ENDERBY, LEICESTER, United Kingdom.

Enderby, England, GBR
803 employees (45 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Traffic Source Mix
Search
41.3%
Direct
30.7%
Referral
21%
Social
5.2%
Paid
1.3%

Headcount Trend

Current headcount: ~807

Marketing Team

Marketing Team Size
24 (3% of company)
Marketing Roles Posted (Last 30 Days)
5