GenAI Regional Product Marketing Manager, Creative Product

London, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the market-facing engine for Generative AI features, turning user signals into product bets and cross-functional execution.

  • Go-to-Market Leadership: Drive launches and adoption for AI features through coordinated cross-functional programs.
  • Insight-to-Direction: Surface product direction from user behavior, feedback, and market signals to shape bets and roadmap.
  • Ecosystem & Partnerships: Align with Product, Eng, UX, Sales, and Strategy while nurturing AI partner relationships to expand the ecosystem.

Job Description

Responsibilities

  • Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
  • Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
  • Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking
  • Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy—to align on priorities and bring features to market effectively
  • Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential

Requirements

  • 3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry
  • Passion to learn and use AI products
  • Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
  • Analytical, data-sensitive, and goal-driven.
  • Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
  • Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.

Preferred

  • Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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