Director, Product Marketing - International

Nuneaton, Coventry, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own international PMM strategy and launches across multiple regions with a strong bias toward tying market insight to product priorities, regional storytelling, and measurable pipeline outcomes.

  • Growth Infrastructure: Translate market and competitive intel into a regional plan and multi-market launch strategy with executive-facing prioritisation.
  • Demand & Pipeline: Align PMM with regional revenue targets, track KPIs, and enable sales with tools and messaging tuned to each market.
  • Team & AI Enablement: Lead a distributed PMM group across time zones, set OKRs, and push AI-driven productivity across PMM workflows.

Job Description

Own international PMM strategy across UK, EU, India, and APAC and drive outcomes in pipeline contribution, win-rate, product adoption, and attach rates.

  • Own the international PMM strategy and priorities for the UK, EU, India, and APAC; accountable for business outcomes including pipeline contribution, win-rate, product adoption, and attach rates.
  • Translate market, customer, and competitive intelligence into a defensible regional plan; influence executive decisions on regional investment and prioritisation.
  • Partner with international Sales leadership to align PMM priorities with regional revenue targets and pipeline coverage; define and track KPIs with rigour.
  • Act as the voice of the international market within the Product organisation, shaping the regional product roadmap and influencing product, packaging, and pricing decisions.
  • Translate global product capabilities into regionally relevant value propositions and feed market and customer gaps back into product priorities including EU regulatory requirements, UK fleet workflows, India market dynamics, and APAC localisation needs.
  • Own positioning and messaging for the international product portfolio; steward the Netradyne narrative across all markets and represent the brand externally with customers, partners, and analysts.
  • Lead multi-market launch strategy and execution end-to-end — from market readiness through to enablement, partner activation, and post-launch optimisation — whilst directly owning UK/EU launches.
  • Establish consistent launch playbooks and GTM metrics that the team adopts across all regions.
  • Partner with Corporate Marketing and Growth Marketing to drive regional pipeline and brand awareness, aligning on shared priorities and delivering messaging, launch assets, and campaign narratives.
  • Partner with Sales Enablement and Sales Leadership to build and maintain enablement toolkits including presentations, battlecards, demo scripts, ROI tools, and competitive intelligence — tuned to regional sales motions.
Netradyne logo

Netradyne

3.5 Glassdoor

Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. Netradyne is an industry leader in fleet safety solutions, immediately improving driver behavior and fleet performance, setting the commercial vehicle driving standards. Netradyne collects and analyzes more data points and meaningful information than any other fleet safety organization so customers can improve retention, increase profitability, enhance safety, and enable end-to-end transparency. Organizations trust Netradyne to build a positive, safe, and driver-focused culture, so they can take their business to the next level

Founded in 2015
San Diego, California, USA
1K employees (40 in marketing)
57% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
528.5K
Monthly Google Ads Budget
$57.5K
Traffic Source Mix
Search
21.3%
Direct
74%
Referral
3.7%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
27 (3% of company)
Median Career Experience
12 years
Median Tenure
1.8 years

Funding

Total Funding
$352.5M
Last Raise
$90M
Series D, 1 years ago

Funding History

  • Jan 2025
    Series D • $90M
  • Sep 2022
    Debt Financing • $65M
  • Jul 2021
    Series C • $150M

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