Responsibilities: Proposition & positioning development Support the development of target customer segment and value propositions Help translate product features into clear, benefit-led messaging guides Assist in refining how new products fit within the wider product and brand ecosystem Own the claims building and testing process end-to-end Customer insight & understanding Build a strong understanding of customer needs, behaviours, and motivations Help synthesise insights into clear, actionable outputs for product and marketing teams. Share customer insight and competitive intelligence across the organisation to improve decision-making Go-to-market execution Support the delivery of go-to-market plans for new features, products, and updates Help ensure messaging is clear and consistent across the customer journey Contribute to launch activities, campaign briefs, and internal alignment. Track performance and support optimisation based on data and feedback Storytelling & narrative Develop clear, engaging narratives that bring product value to life for customers Write and refine messaging for different audiences and channels Help simplify complex ideas into accessible, compelling communication AI & ways of working Use AI tools to support research, and Go-to-market efficiency Experiment with new tools and approaches to improve speed and quality of output. Contribute to evolving how product marketing uses AI across the team